Sathya Partha
Product Designer in Tallinn, Estonia, He/Him
About
Product Designer who focuses on solving complex problems by understanding customer needs & expectations while aligning them with business objectives.
Currently at Bitpanda. Making investing for everyone into a variety of digital assets as easy as possible.
Work Experience
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Founding Designer.
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Overseeing Product & Brand design
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Building an exciting product with a mission of Banking on crypto rails.
Built & led app design and team
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Worked with the CPO, VP of Growth, and PM to align the product and design roadmap with KPIs and customer needs, driving business growth.
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Expanded team by 50% in 1 year
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Launched Change rebrand and created work packages for v2
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Shipped new Home page, boosting user engagement by 27%
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Established and conducted weekly user interviews
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Redesigned buy/sell flows, improving product margin & monthly KPIs
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Shipped new prices page and Home page to help users discover assets, understand the financial market & invest confidently
Started working with the onboarding team to enhance the conversion funnel.
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Boosted the onboarding conversion rate from 16% to 38%.
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Cut the churn rate from 62% to 25%.
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Launched over 2000 stocks and ETFs.
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Redesigned and launched the investment platform.
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Implemented the rebrand on web and mobile apps.
Later, led the design for Trading & Earn.
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Launched the Staking feature (0→1).
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Improved the trade flows iteratively to make it seamless for customers.