About
Designer passionately creating Bespoke Brands. I specialize in bridging creativity and strategy to build distinctive brands across fashion, tech, and lifestyle industries. ROCHA's approach to branding combines deep research, cultural insights, and a commitment to delivering designs that truly resonate with target audiences. Whether naming innovative brands, developing brand systems, or applying brands in the real world, I strive to elevate every project with a tailored touch.
Contact
Awards
Work Experience
Projects
Developed Candy's comprehensive visual and verbal brand identities, including logo design, color palette, typography, and brand voice.
Worked with Parallax assisting in the development of their client's rebrand. Focused on ensuring the designs fit the client’s brand and connected with their audience. Collaborated closely with the studio team.
Designed Magppie's Brand and website concepts alongside founder Vinod Jain in four months
Fused is an innovative footwear company founded by Philippe Holthuizen in 2017. Specializing in fully 3D-printed, recyclable shoes, the brand blends a cyberpunk futuristic aesthetic with vintage design influences. Inspired by figures like Syd Mead, Luigi Colani, and Paul Rand, Fused captures the dynamic essence of Philippe's designs. Each pair is made to order and wear-tested for daily use, embodying the company's commitment to sustainability and unique style.
Recognizing the brand's potential, I proposed a rebrand to Philippe. Over three months, we explored numerous directions to refine the brand, capturing the innovative spirit behind each creation.
Assisted in the Rebrand of the German Medical Startup Sympatient.
Chris Hinz's Testimonial:
Working with Thiago felt truly like an amazing and simple collaboration. It was a wonderful and professional back and forth with clear communication and met expectations. Simple dialogue, process, and great deliverables.
Designed a full scale brand kit for the agency.
Founder's Testimonial:
"Thiago has excelled in various areas and has shown to be one of the most hard-working, dedicated, and skillfully excelled individuals to work with for branding. He is consistently improving his skill sets and has a strong willingness to adapt to changes internally and passion to complete types of work he has not done before."
Side Projects
Helped with brand development at Morinel Studio.
Morinel Studio emerged as a response to the growing demand for design and strategy solutions that transcend the conventional standards of today's market. The design studio specializes in branding and brand strategy services, with a clear competitive edge: an exclusive focus on high-end products and services particularly in the luxury market.
Machiavelli is a Venetian bookstore that specializes in the sale of classic and contemporary pieces of Italian literature. The store is dedicated to promoting the rich cultural heritage of Italy through the written word. In addition to books, the bookstore also sells works of art. These art pieces are carefully selected to complement the literature on offer and to add value to the overall aesthetic of the bookstore.
The store is designed to be a place where customers can not only purchase books and art but also where they can immerse themselves in the culture and history of Italy. The bookstore also aims to seamlessly integrate physical and digital architectures, making it easy for customers to browse and purchase both physical books and digital copies.
Intending to promote Italian literature and culture, Machiavelli is a destination for those interested in the best of Italian art and literature. Whether you're looking for a classic novel, a contemporary work of literature, or a unique piece of art, Machiavelli offers a selection that is unmatched in terms of quality and cultural significance. The task for this project was to create a logo, name, and identity to reflect the story of the brand and inspire the world with its rich literary and artistic heritage.