robyndooley
Product Strategist in Liverpool, UK, She/Her
About
Human-driven, data-informed strategist. Find joy in unpacking ideas and making them happen.
Projects
Worked with an interior designer to create and launch nook & find; an online destination to find and be inspired by interior design from around the world.
Role: website design, brand design, content strategy, market research, content creation, SEO optimisation, content marketing, affiliate marketing
Launched in 2023, SuperHi Plus is a 10-week program designed to support creators to script, record and launch educational content for the SuperHi community and beyond. The program included a new financial model to collaborate with creators.
Role: product strategy, market analysis, PRDs, positioning, content writing
At SuperHi, our main objectives was to help creators get paid. Our first product to support this mission was Bounties, a platform designed to connect creatives through task-based projects using web3 technology.
Role: product strategy, market research, PRDs, project management, email marketing, go-to-market plan
Documentary series created to share stories of the people behind thoughtful purpose-led brands that make our world a better place.
Role: strategy, market research, recruitment, brand partnership outreach and liaison, producer, content marketing
10-week program designed to equip individuals with industry and personal skills within the North West, UK.
Role: program design, corporate partnerships, marketing, content creation, facilitation, mentoring
Side Projects
Launched a Peruvian coffee business in 2021 with my partner who wanted to deeper his connection with his Peruvian heritage and for our love of juicy coffee. We work with producers and cooperative to bring the best of Peruvian specialty coffee to Europe.
Writing
Awards
Celebrates the people who are shaping the British digital industry. They are the thought leaders, changemakers, disruptors and pioneers.
Work Experience
Collaborating with founders to prototype and develop their ideas through visual design, content strategy, and content creation. Worked with clients in interior design, e-commerce, and agencies.
Managed company’s product strategy, provided market analysis, creating internal and external briefs, and assessed product performance using data.
Joined the branding agency to led on internal projects, such as Square Pegs Round Holes, to boost long-term client prospects.
Later became a Director, managing the operational and strategic aspects of the business group which included a branding agency, cafe, and an espresso bar.
Founded an alternative education company to support creative individuals into the tech industry. We delivered in-person courses and created an online platform to feature industry jobs and publish inspiring content featuring creatives in the industry.
Partnering with local authorities and organisations to improve services for young people.
Volunteering
Awesome Liverpool is our local Chapter of the international Awesome Foundation. Each month, we give £500 to a local project that solves a problem and creates joy.