More Coming Soon

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2F3nEoVZCeuOt9ftwiwOcG%2Fa0ca29d2-3deb-47d4-95e0-feed2227336c.png?alt=media&token=6fff2906-85dc-4751-8e30-f037b6467dc0","id":"a0ca29d2-3deb-47d4-95e0-feed2227336c","width":1639,"height":1086,"filename":"Screenshot 2020-09-30 at 15.04.50.png","type":"image/png","caption":"","border":true}]}
```

Wave Digital Assistant 👋  🌊

Stories is the simplest and most refined way to catch up with all the latest news from your favourite world leading sources.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FDnPdaKK4zTbQpLMJjwo9%2F158e3721-2d67-47c5-b55e-30611dc1c6ba.png?alt=media&token=0147bc81-3e4b-4bf3-b17a-940fb5e46d09","id":"158e3721-2d67-47c5-b55e-30611dc1c6ba","width":1380,"height":1024,"filename":"1.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FDnPdaKK4zTbQpLMJjwo9%2Fbe7e1725-3ca6-4f01-8701-4c37b555f028.png?alt=media&token=c45b17ac-00cc-43ec-b227-22a0fa57a142","id":"be7e1725-3ca6-4f01-8701-4c37b555f028","width":1380,"height":1024,"filename":"2.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FDnPdaKK4zTbQpLMJjwo9%2Fd159dd55-9161-4e46-9750-addf84db5b0e.png?alt=media&token=025a9f70-5503-4017-bad4-6ea2025c4676","id":"d159dd55-9161-4e46-9750-addf84db5b0e","width":1380,"height":1024,"filename":"3.png","type":"image/png","caption":"","border":false}]}
```

Designed application concept, user interface and user experience. Fully responsible for the implementation and programming of the final published app in Objective C.

Stories: Latest News

A mobile marketplace and eCommerce platform to allow the selling of merchandise and other goods directly to customers based on their location and/or context. Responsible for concept, design, look and feel of both the website and iOS application along with all iOS development. Key contributor to REST API design.

```cv
gallery
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```

### **Features**

* Location - CoreLocation, GPS, & Foursquare.

* Inventory Management - Web frontend for stock management.

* Facebook SDK - Social Login

* Stripe Integrations for Payments - Credit & Debit Cards with iOS SDK.

* QR Code Scanning - For Physical Products

* REST API - To support iOS application and web frontend.

* Other - Core Data, Objective C, CocoaPods, Networking, and many more.

Get Gear

This is a relatively new project that has not fully launched yet, so please excuse the incompleteness of this section. Designing brand, packaging, typography, copy, and all elements of the product.

```cv
gallery
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```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F129354d8-eecc-4059-8dab-5e4c78056a23.jpg?alt=media&token=19ef2838-77f9-48a9-bd10-820ea6e19f99","id":"129354d8-eecc-4059-8dab-5e4c78056a23","width":1500,"height":1070,"filename":"4.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2Feb454133-c9a0-454a-861b-8a423795212d.jpg?alt=media&token=5462d3a6-b247-4fd5-9bd2-0c0efd397640","id":"eb454133-c9a0-454a-861b-8a423795212d","width":1500,"height":994,"filename":"7.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2Fd07e4550-fbec-4daa-9aa9-5cc65b8fcdc2.jpg?alt=media&token=8905e87d-db8b-49ca-9ef0-f37be6a5b777","id":"d07e4550-fbec-4daa-9aa9-5cc65b8fcdc2","width":1500,"height":994,"filename":"12.jpg","type":"image/jpeg","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2Fa3c968ae-a177-4b25-b424-6c16b84c7687.jpg?alt=media&token=30712f4e-4245-43d7-810a-659209c8157c","id":"a3c968ae-a177-4b25-b424-6c16b84c7687","width":1500,"height":994,"filename":"6.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F9ff32f58-81d8-43c3-8ee5-295e11155720.jpg?alt=media&token=d499558f-a6c3-4c24-9134-3879ebe688c3","id":"9ff32f58-81d8-43c3-8ee5-295e11155720","width":1500,"height":994,"filename":"15.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F3bcde9c7-06b8-46ba-a06a-ebba0d497e96.jpg?alt=media&token=a3752d77-9733-4e15-9e8d-90809476ed46","id":"3bcde9c7-06b8-46ba-a06a-ebba0d497e96","width":1500,"height":993,"filename":"9.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F2e0d9796-d997-4aab-bd9c-cfcc589113ec.jpg?alt=media&token=c77386dd-274a-4a97-89ee-afbe49a70d12","id":"2e0d9796-d997-4aab-bd9c-cfcc589113ec","width":1500,"height":968,"filename":"10.jpg","type":"image/jpeg","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2Fded3b27f-15ea-4d25-94a7-6ab394a9e136.jpg?alt=media&token=ba11a37a-1e7c-4d8d-934a-81aa30bbf727","id":"ded3b27f-15ea-4d25-94a7-6ab394a9e136","width":1500,"height":993,"filename":"13.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2Fa389d7e0-7edb-4380-9256-00190461db02.jpg?alt=media&token=729d4fde-0334-4b82-8d19-447ade3aa4ba","id":"a389d7e0-7edb-4380-9256-00190461db02","width":1500,"height":994,"filename":"15.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2Fe77b16d3-c91d-4536-ad1a-33fda8c3fbc5.jpg?alt=media&token=c3add749-2493-43ef-8d13-228452a4166c","id":"e77b16d3-c91d-4536-ad1a-33fda8c3fbc5","width":1500,"height":993,"filename":"16.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F45c5abe5-a32c-4962-aeb7-1e9025d35a27.jpg?alt=media&token=5be44455-d034-46a9-8812-f4b6345b4f72","id":"45c5abe5-a32c-4962-aeb7-1e9025d35a27","width":1500,"height":994,"filename":"14.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### Branding

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2Fd2cd22e1-d979-443c-b8c1-48fe508233fa.png?alt=media&token=11f75e60-0907-412f-bf61-bb56e8572ccf","id":"d2cd22e1-d979-443c-b8c1-48fe508233fa","width":1394,"height":870,"filename":"site.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F6715d41c-3cac-4d36-95a9-15a01d3a1f13.png?alt=media&token=207de3a6-db81-42e1-9780-ea2e216a780a","id":"6715d41c-3cac-4d36-95a9-15a01d3a1f13","width":1000,"height":750,"filename":"soke_holder_1.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F6159e9be-5868-478a-8b54-50db8071012a.png?alt=media&token=eba00a5a-4670-4551-84bd-da06885afee9","id":"6159e9be-5868-478a-8b54-50db8071012a","width":1027,"height":1027,"filename":"cactus-green.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F193b21d3-5efe-4eb7-aa1b-cec711d76815.png?alt=media&token=e70b5d76-b366-4195-82a4-cc55356659ad","id":"193b21d3-5efe-4eb7-aa1b-cec711d76815","width":600,"height":600,"filename":"orange-fruit.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F49daabf8-f061-41f9-ba57-b643b2fde622.png?alt=media&token=25bc48de-47bf-415c-9377-4d5757472393","id":"49daabf8-f061-41f9-ba57-b643b2fde622","width":906,"height":908,"filename":"sale.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F4800ca53-14f2-42f3-b446-8f81ecd761ec.png?alt=media&token=0dac3214-9d66-40c9-985f-d5a56bacafa2","id":"4800ca53-14f2-42f3-b446-8f81ecd761ec","width":1080,"height":1080,"filename":"urban-1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F2cc152a2-fa35-4970-92ca-f09d46a2f4f3.png?alt=media&token=8d4cde31-da0c-4d16-805c-d4f245b52995","id":"2cc152a2-fa35-4970-92ca-f09d46a2f4f3","width":1080,"height":1080,"filename":"urban-2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2Fe541bbc0-be12-4d2e-b3d3-320bc5c9ff06.png?alt=media&token=ac14243f-2b4d-4e0b-8600-2ca72e834cc1","id":"e541bbc0-be12-4d2e-b3d3-320bc5c9ff06","width":1080,"height":1080,"filename":"urban-3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FSvPRGBftkL4pWkDWrZAW%2F08bcb9d1-94eb-4fb8-bcf1-cf342673189a.png?alt=media&token=0e741a6a-b84f-4734-af9b-fa068c62cd6b","id":"08bcb9d1-94eb-4fb8-bcf1-cf342673189a","width":2160,"height":2160,"filename":"world-of-colour.png","type":"image/png","caption":"","border":false}]}
```

Soke

Designed application concept, user interface and user experience. Fully responsible for the implementation and programming of the final published app in Objective C.

```cv
gallery
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```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FcUDM3GKrFolH1lNsKbd6%2F4f939af9-a445-4ea9-98ec-40fb7583c051.png?alt=media&token=ace5f136-5195-4c92-acdb-58a8918650ba","id":"4f939af9-a445-4ea9-98ec-40fb7583c051","width":1380,"height":1024,"filename":"2.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FcUDM3GKrFolH1lNsKbd6%2F08371be8-786e-4c56-a1dc-f7818cca6c3f.png?alt=media&token=6ae94ed8-d914-420c-81f9-afc42ac7dd38","id":"08371be8-786e-4c56-a1dc-f7818cca6c3f","width":1380,"height":1024,"filename":"3.png","type":"image/png","caption":"","border":false}]}
```

Onward is simple and visually stunning task manager designed for people who get things done. Onward allows you to assign tasks to complete either now, next, or later with the option of adding additional notes and marking them as important. Don’t make task management a task. Onward.

Onward

It focuses on both planning and tracking the three core areas: push-ups, sit-ups, and squats allowing for steady progress towards a long term goal. Other applications allow you to focus on only one specific area meaning an entire “Fitness” folder on your homescreen. These are often cluttered with superfluous features and UI that distract from your own personal fitness goals. With Trifecta you can maintain clarity on all three areas in one complete app.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FfHx0dLZynnQ1zZ1oAvYk%2Fe569d4ef-889f-4da8-81fe-572b81da04c3.png?alt=media&token=080f3685-47bf-4d7d-80c8-7002d174d81b","id":"e569d4ef-889f-4da8-81fe-572b81da04c3","width":1380,"height":1024,"filename":"Screen 1.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
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```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FfHx0dLZynnQ1zZ1oAvYk%2Fe9bc48ef-db35-462d-97ef-ee97bcc5aa1c.png?alt=media&token=546f7a35-e9c8-4191-a19a-de33818fcadf","id":"e9bc48ef-db35-462d-97ef-ee97bcc5aa1c","width":1380,"height":1024,"filename":"Screen 3.png","type":"image/png","caption":"","border":false}]}
```

Trifecta Workout

Led the design and contributed significant implementation/engineering of a new primary platform interface for both an internal and internationalised self-serve audience from initiation to deployment. Including requirements gathering, market research, and developing a corporate design language/style guide.

Led an underlying technical shift to a RESTful web architecture. Implemented automated user acceptance test frameworks. Created mockups, prototypes, and led design workshops. Planned and distributed work packages within an Agile and Scrum environment.

> Concept, UI/UX & Visual Design, Technical Architecture, REST, Django, HTML, Javascript

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F47bae086-3fe2-496a-b827-f1c0a72a1c5c.png?alt=media&token=bbf99326-f36d-47e1-8a06-0c666bd31f16","id":"47bae086-3fe2-496a-b827-f1c0a72a1c5c","width":1780,"height":924,"filename":"overview.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F8a50d169-4092-4694-9ef6-663a29b6adf7.png?alt=media&token=99f16b9a-3c81-4319-ae0b-db6fd31c7644","id":"8a50d169-4092-4694-9ef6-663a29b6adf7","width":1500,"height":526,"filename":"Group+9.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F8d1a1956-6ebf-472f-ac13-0267ac8f1b5f.png?alt=media&token=97950333-b056-4460-8b19-75a1efdd3c49","id":"8d1a1956-6ebf-472f-ac13-0267ac8f1b5f","width":1500,"height":584,"filename":"Group+10.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2Ff0b187aa-15ff-4222-a3be-638459a1494f.png?alt=media&token=d54bad2e-e97a-41e7-9fae-e5919dcfaff3","id":"f0b187aa-15ff-4222-a3be-638459a1494f","width":1000,"height":528,"filename":"Group+11.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F0c922514-0064-4a91-b7a5-9d9bb0374509.png?alt=media&token=da679edf-3b3c-4b22-b639-647b31d0404f","id":"0c922514-0064-4a91-b7a5-9d9bb0374509","width":1000,"height":451,"filename":"Group+12.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2Fd6f5f649-eb3e-47da-85b9-3d12a3b8a996.png?alt=media&token=33701fdd-5f12-4244-8aef-6bfe4088da6a","id":"d6f5f649-eb3e-47da-85b9-3d12a3b8a996","width":1500,"height":597,"filename":"Group+6.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F91aef2e3-e07c-4af1-9964-ddb0ecc55efb.png?alt=media&token=91b103c1-1804-494e-a04e-97545e839106","id":"91aef2e3-e07c-4af1-9964-ddb0ecc55efb","width":1000,"height":472,"filename":"Group+7.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F7cea9046-692c-4ecd-9a3a-35d49602e8b9.png?alt=media&token=5f2b667e-61bb-44d3-b2d1-f07d54e87fa4","id":"7cea9046-692c-4ecd-9a3a-35d49602e8b9","width":1500,"height":544,"filename":"Group+8.png","type":"image/png","caption":"","border":false}]}
```

## Process & Thinking

### Site Maps & User Flows

Redesigned the conceptual flow of the entire system with sensible and defined user workflows. New sitemaps with understandable and natural functional areas, allowing users to build up their campaign in a logical understandable fashion. This allowed for consistent user navigation and a component-based construction minimising redundant configuration and allowing for flexibility of creation order.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F87a9046f-fc41-4fba-bee1-dbbb8b1a4ff3.png?alt=media&token=65834e41-b0c4-4300-b3e1-122b620df4da","id":"87a9046f-fc41-4fba-bee1-dbbb8b1a4ff3","width":1500,"height":664,"filename":"Site+Map.png","type":"image/png","caption":"Site Map","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F90a33c7e-a122-402e-8e28-68e871b172bf.png?alt=media&token=8dc4b6e9-372a-4daf-b7fd-f5aba5d02798","id":"90a33c7e-a122-402e-8e28-68e871b172bf","width":1000,"height":534,"filename":"Campaign+Creation.png","type":"image/png","caption":"Campaign Creation","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F3394d662-c301-4cc2-86b7-dc6db2cbcaad.png?alt=media&token=d324672e-41f3-427a-8045-9712e5944205","id":"3394d662-c301-4cc2-86b7-dc6db2cbcaad","width":1000,"height":550,"filename":"Campaign+Create.png","type":"image/png","caption":"Campaign Creation Using Reusable Components","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F2bc7a09f-185a-4319-b290-11cb68743c96.png?alt=media&token=89839aa6-a4ca-4703-84eb-ca20f829636c","id":"2bc7a09f-185a-4319-b290-11cb68743c96","width":1500,"height":739,"filename":"Creative+Sets.png","type":"image/png","caption":"Creative Sets","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2Fe9628833-ffc3-4bc8-98ad-29c07abec88e.png?alt=media&token=17d571dd-efe7-4b25-83c8-b9a59b6b452e","id":"e9628833-ffc3-4bc8-98ad-29c07abec88e","width":1000,"height":536,"filename":"Ad+Sets.png","type":"image/png","caption":"Ad Sets","border":false}]}
```

## Design Process

The design process consisted of several stages produced through design workshops in consultation with multiple user types. This allowed construction for different users requirements and feeding these back to other user groups and stakeholders. This enabled iterative design leading to a unified vision that guided the development and implementation process.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2Fb1142426-95ec-48e6-9f9e-f51cecfb8624.png?alt=media&token=3acc3454-f42a-4a7e-aad3-182e19bd1016","id":"b1142426-95ec-48e6-9f9e-f51cecfb8624","width":750,"height":540,"filename":"Wireframes.png","type":"image/png","caption":"Wireframes","border":false}]}
```

**DESIGN PROCESS PART 1 (WIREFRAMES)**

After initial functional flows and conceptual areas were determined, wireframes were produced to validate these. Merge technical functional areas into user story of practical UX focused flows. This allowed users to confirm that their specific requirements are fulfilled in a visual and easy to understand manner. These prototypes were also used to identify components in addition to giving a deeper consideration to technical implementation at an early stage. This process contributed greatly into planning out of work, identifying the critical path/blockers, as well as time estimates and work prioritisation.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2Fda3b28a7-e946-48d6-bb7a-ccb2d6cde903.png?alt=media&token=fad56939-210c-427c-b1f4-4fcad78f29f6","id":"da3b28a7-e946-48d6-bb7a-ccb2d6cde903","width":750,"height":579,"filename":"Mockups.png","type":"image/png","caption":"Mock-ups","border":false}]}
```

**PART 2 (HIGH FIDELITY MOCK-UPS)**

After the wire-framing had been completed an initial set of rough high-fidelity mock-ups were produced to give a more accurate reflection of visuals and look. Components begin to be more fully specified and evaluations of feasibility more thoroughly considered and used to show higher level and more technical stakeholders. Iteration continued at this stage of which some of the visuals were used as semi interactive mockups for user studies.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2Fea63f2aa-cba2-4aab-a628-31babebfbebe.png?alt=media&token=fd157f46-ae43-4dcd-9f8d-52b360d2ea07","id":"ea63f2aa-cba2-4aab-a628-31babebfbebe","width":1500,"height":565,"filename":"HTML+Templates.png","type":"image/png","caption":"HTML/CSS & Templates","border":false}]}
```

**HTML TEMPLATES**

The final stage of this process is to begin HTML/CSS/JS templates supported by stubbed backend functions which would form the basis of the final implementation. This also helps specify technical requirements and contracts the backend will have to fulfill for frontend functionality. From this, the requirements for the underlying API could be specified and locked down.

Within this process, more technical investigations could begin organically such as available plugins or tools that could aid the development of the solution. With the levels of mock-ups that were produced at previous stages, the buy-in of other stakeholders was ascertained as well as allowing for an easy representation of the overall vision for the entire length of the project as further engineers and people were introduced to the project.

A consistent design language could begin to be solidified which would be the foundation of the continued scope expansion overtime from future work.

(A small selection of templates much functionality and areas not shown).

## API Design

The implementation of the Horizon Platform allowed the opportunity to set a new direction for a consistent underlying technical architecture. For this, I proposed, and along with the team implemented, a RESTful web API to power this and future projects.

The prior planning process informed the contract that the backend would have to fulfil to enable frontend functionality. Thereby allowing parallel development of both in a cross-team environment.

Standard web-based technologies such as JSON, HTTP, and verbs, a resource based structure, JWT among others.

```
GET, PUT, POST, PATCH, DELETE region.iotecglobal.com/api/{resource}/{id}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F27964ba6-e7a9-4723-a315-5711e338efdb.png?alt=media&token=3aeab45e-3c30-460b-adfe-a53d788610f2","id":"27964ba6-e7a9-4723-a315-5711e338efdb","width":750,"height":509,"filename":"APIDocs.png","type":"image/png","caption":"API Documentation","border":false}]}
```

## Conceptual Design & Flow

For more complex fundamentals such as campaign creation in a complex system, the conceptual map must be considered for how the user can be guided into how elements fit together with a view to constructing their completed campaign. To do the this the creation flow must happen naturally without the need for 'a manual' but must still allow for an advanced user to choose their own path.

To be added: Advert -> creative flow, campaign and line item creation flow and screens.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2Fa0b6d680-d13d-4197-a9e1-dc8eb5f2ec1b.png?alt=media&token=5853b3ed-60f0-494d-a792-afd0448106be","id":"a0b6d680-d13d-4197-a9e1-dc8eb5f2ec1b","width":896,"height":126,"filename":"ConceptualFlows.png","type":"image/png","caption":"Conceptual Flows","border":false}]}
```

## **WORK PLANNING & SIMPLIFICATION**

Part of this process was taking an existing legacy platform and improve its usability and the speed and quantity in which campaigns can be created and managed. Since other legacy systems depended on the existing implementation and cannot be broken change had to be managed and plans considered to minimise engineering effort whilst achieving maximum improvements. This included planning features such as Pan Exchange campaigns, KPI targets/alerting and configuration reduction where defaults and inferences could be made to alleviate pressure on the users but still allow advanced control or analysis if required.

This was connected to new concepts such as Audiences and Creative Sets that the new platform leverage a modular design but have no breaking effect on legacy systems. Also building on the conceptual flow of functional areas from a users perspective.

These among other contributing projects needed to analyse existing systems, identify redundancies and work out the critical work path and the resource required to fulfil them. Many other required projects such as deployability states were also required to enable modular design to allow the user who now has a greater understanding, the freedom to create and manage how they seem fit vs. being unnecessarily constrained by the system.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F5f983851-a0ca-48cc-b17c-dc46711e1d0e.png?alt=media&token=840a7ba2-035b-4928-81ef-10467c0890bf","id":"5f983851-a0ca-48cc-b17c-dc46711e1d0e","width":1500,"height":780,"filename":"Steps.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2FsYmdXF1d5yp3VwcK2T7M%2F29793bb7-220e-4dab-928c-48e33b564f44.png?alt=media&token=f574015f-9b27-4ada-94dc-4cb4fc733962","id":"29793bb7-220e-4dab-928c-48e33b564f44","width":1500,"height":705,"filename":"Fields.png","type":"image/png","caption":"","border":false}]}
```

iotec Horizon Platform

Whilst exploring Paignton Zoo make sure to visit the INVestigate INVertebrates exhibit with this companion app and discover what invertebrates have done for us.

Find out about the different sub-species, their specialities and adaptations, which have inspired us humans to improve our own lives in design, science, and technology.

See how butterfly wings have inspired florescent e-ink displays; learn how ants lead each other to food, and how termite mounds have improved energy efficiency in large buildings.

If you are yet to, or already have visited, there is still plenty to learn, discover, and share through the app.

> Application Concept, iOS, Objective C, UI/UX & Visual Design

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2Fzz3iHjMB0Mx0AoF5Z0xE%2Fee5fb1e2-2da4-4d63-8590-cdf821b086c7.png?alt=media&token=fe9cea8d-8f9d-4781-b78d-ce298a3b0e89","id":"ee5fb1e2-2da4-4d63-8590-cdf821b086c7","width":1380,"height":1024,"filename":"1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2Fzz3iHjMB0Mx0AoF5Z0xE%2Fc19d971e-0410-475f-b513-a41c6a6b29c9.png?alt=media&token=d09b3b8d-6c44-47db-b199-a1f6c44119a1","id":"c19d971e-0410-475f-b513-a41c6a6b29c9","width":1380,"height":1024,"filename":"2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FsQ072lZJVWRFGVPjgSW7l3fzKQ12%2Fzz3iHjMB0Mx0AoF5Z0xE%2Fcbda0f16-ef20-474e-84dd-33372833387f.png?alt=media&token=cdb2161f-0019-4975-858f-48488a5ba258","id":"cbda0f16-ef20-474e-84dd-33372833387f","width":1380,"height":1024,"filename":"3.png","type":"image/png","caption":"","border":false}]}
```

### **Aims**

* Encourage intrinsic learning through investigation and discovery in a modern digital way in conjunction with a physical experience.

* Extended location learning & add reinforcement.

* Target learning outcomes & incentives.

* Evaluation of learning outcomes for groups.

* Evaluation of exhibit effectiveness and zoo’s internal objectives/outcomes in terms of engagement and learning.

INVestigate INVertebrates

PM, Designer, & Engineer

Professorate Postgraduate Scholarship

3x Dean's List of Academic Excellence

Dean's List of Academic Excellence

Level 2 National Lifesaving

Grade 5 in Music Performance

Masters with Distinction | Dean's List of Academic Excellence

First-Class Honours | 3x Dean's List of Academic Excellence

Building a campus-wide digital assistant for all your needs. More coming soon...

Wave Digital Assistant

Short Courses Platform

Student Portal, SSU Management, & Knowledge Testing. More info soon...

PULSE V1

A new student success platform built from the ground-up on Salesforce. Encompassing, iPad assessment capture, release, analysis, and student/tutor engagement. More soon...

Clinical Experience

PULSE

Academic Benchmarking

Dental Clinical Experience

Dynamic Assessments

Adaptive Testing & Topic Mapping

Led the design and contributed significant implementation/engineering of a new primary platform interface for both an internal and internationalised self-serve audience from initiation to deployment.

Introducing Bento: The Do Less To-Do List

Bento helps you do less, but more meaningful tasks.
We all have plenty of to-dos on our list and our mission is to reduce task overwhelm to maximise achievement.

Bento App & The Bento Method

Bento

Onward is simple and visually stunning task manager designed for people who get things done

Trifecta is a beautiful and simply designed personal trainer app for iPhone. iOS, Swift, Design, HTML

XBOX Marks the Spot

Xbox Marks the Spot

Wild Planet Trust

Education

Mayor's Youth Council Representative

Leading UX and product design at iotec Global. Building campaign management and reporting tools for a cutting edge machine learning AdTech platform.

Product Architect; Senior UX Designer & Engineer

Technical Project Manager

Working with clients such as Paignton Zoo Environmental Park (Wild Planet Trust) building educational iOS applications for one of the top 10 zoos in Europe.

Multiple Clients & Projects

iOS Developer

Building a first class student success platform for the Faculty of Medicine and Dentistry at a global top 40 modern university and UK #1 for research outputs in clinical medicine.

Committee Memberships
Faculty of Health: IT & GDPR Committee
Facility of Health: Teaching, Learning, & Quality Committee
Faculty of Health: Assessment Working Group

Robin Bailey

2021