My job is to define, deploy and maintain Lydia's brand identity across all its touchpoints to ensure overall consistency in the way our brand is perceived by the public. This identity has been defined in line with our values and in order to stand out from competition.

Another facet of my job is to turn functional user flows into unique and memorable experiences within Lydia products, in collaboration with the Product Team. My involvement in the product allows me to design delightful experiences on money-related topics that can sometimes be boring. I like to design enjoyable experiences that have a real impact on users' daily lives, through gamification, micro-interactions & animations that will make them want to keep using Lydia, and tell their family & friends about it (which eventually leads to improve the brand awareness).

Finally, I had the chance to build a small team of Brand & Visual Designers with different expertises to help Lydia grow. I’m able to understand the company’s business needs and suggest solutions in my team’s scope to achieve our goals.