About
Idea-driven creative thinker who crushes problems using design. Experienced in UX and loves tackling design challenges from concept to product. Looking for an opportunity to rapidly learn what users care about and how to deliver the best experiences.
Work Experience
• Designed and implemented a fully-functional interactive product, which increased user engagement by 52% and shortened time-to-market.
• Contributed to the final design of the wallet details flow for a blockchain product, which resulted in a high NPS score, was well received by internal stakeholders and users, and increased conversion rate by 30%.
• Generated over 5 custom and reusable design system components, saving time on projects and improving consistency and usability.
• Created high-fidelity prototypes to validate design decisions while collaborating with a cross-functional team including engineers, stakeholders, and data scientists.
• Worked remotely with clients from various industries and fields, from all over the world.
• Manage digital projects from concept to Webflow development, resulting in an increase in user engagement by 10%.
• Designed wireframes, sitemaps and prototypes to increase the success rate of new features by 15%
• Drove a 20% increase in conversion through user research, developing a deep understanding of user journeys and how to improve them, and communicating and persuading stakeholders of the value of user research
• Conducted content audit, user research, and market research to understand user needs and achieve a high satisfaction rate.
• Designed a navigation tool that reduced the number of clicks to complete a task by 60% and will be continually improved based on the research team's findings.
• Designed a platform to increase user engagement with a mobile app by 30% and decrease development time by 50% by collaborating with research teams to create a design that meets client needs and will help the next phase of development be able to proceed quickly and efficiently.
• Created visuals and prototypes used in user testing and research studies to implement data-driven changes that resulted in a more intuitive user experience.
• Researched the key drivers of customer behaviour by completing an in-depth analysis of the NPS scores of the Honeycomb app, a new product designed to help customers diagnose their behaviour.
• Consolidated research on consumer decision-making from over 40 academic papers into a 6-page practical guide for consumer-facing businesses.
• Conducted qualitative & quantitative research for the position of a Behaviour Scientist by using eye-tracking and heatmaps to determine consumer behaviour on the webpage, which allowed us to optimize the webpage to increase the number of consumer sign-ups by 25%
Education
Webflow: Immersive 12-week program along with 18 other designers from around the world. During this course, I learnt Finsweet's Client-first strategies, recreated animations from Apple's 14 pro website in Webflow and also build out my portfolio.
UI Design: Immersive 12-week program along with 18 other designers from around the world. During this course, I learnt how to generate design ideas, techniques for quickly prototyping them, and how to use prototypes to receive feedback from other stakeholders. I also learnt the principles of visual design, perception, and cognition that inform effective interaction design.
DS: A month-long collaborative course with designers across the world to stay on the cutting edge of creating and documenting design systems in the context of product design.
Immersive 7-month UX course taught by industry experts, establishing a deep understanding of user-centred design, gaining practical experience across all phases of varied design projects, including client work.
Covers modules which exposed me to varied fields in the application of psychology, and behavioural economics to policy, intervention, and behaviour change in areas such as health, finance, sustainability, and consumer behaviour.
Covered modules which exposed me to varied fields in psychology such as Abnormal, Social, Criminal, Positive, Sports and Trauma Management.