Putri Pratiwi Setiyanto
Senior Art Director in Jakarta, She/her
About
Putri Pratiwi is an art based creative from Jakarta, Indonesia.
She earned her Bachelor of Arts from the Jakarta Institute of Art (IKJ) with a major in visual communication design, graduating in 2014. With over 10 years of experience in the creative industries, Putri has been actively involved in diverse projects for a wide range of clients from FMCG, telco, banking, tobacco, and healthcare. Some notable brands and companies in my portfolio include IKEA Indonesia, Sinarmas Land, ANZ, OCBC, Monash University, FiberCreme, Boga Group, Nojorono Tobacco, Gunung Slamat, PTPN, ASTRO, and more.
In the past 8 years, Putri has honed her focus on branding, although this hasn't limited her abilities. On the contrary, it has allowed her to perceive projects from a broader perspective, understanding the intricate connection between various elements within a brand. Recognizing that branding requires a strategic approach, Putri enjoys the excitement and challenge of envisioning the best solutions to meet clients' needs.
Work Experience
Develop Strategy, concept, and visual for a project from branding, campaign, social media management, packaging, etc. Manage a small team of Graphic Designer, copywriter, and motion designer. Being a project guardian to make sure the creative output delight and delivered within the timeline.
Develop Strategy, concept, and visual for a project. From branding identity, brand campaign, brand activation, and social media as well.
Develop concept & visual for brand identity, Logo, Packaging design, Print Ad, Marketing promotion material (BTL and OOH)
Initiate toys idea and model, create packaging and promotion materials