Code&Co's operations hinge on a sophisticated tool used for everything from initial setup and data collection to analysis and final report creation. My role was to assist in a full-fledged revamp of this tool—highlighting not just efficiency and workflow enhancement, but also expanding upon its existing capabilities with a fresh visual expression, mirroring Code&Co's ambition. A deep understanding of Code&Co's business processes was vital for charting an adaptable and forward-looking course.
Throughout, we ventured into and refined various directions. Simultaneously, we realised the prospect of modifying the information architecture, which seemed alignable with our goals and scalable for future needs. To ensure our path was holistic, we consistently struck a balance between macro and micro perspectives, persistently testing our ideas against Code&Co's key principles, objectives, and strategic roadmap.
Once we streamlined our explorations, we honed the chosen direction and build out the design along with a robust design system. The target was to create a holistic solution that not only aligns with the current needs but has the flexibility to scale and adapt in the future.
To ensure a smooth transition from design to development, I maintained a close collaborative relationship with the developers throughout the process.
Through exploration, constant refinement, and strategic collaboration, we not only streamlined workflows but also amplified user collaboration and scalability, resulting in a product that aligns perfectly with the company's goal to provide actionable insights for their global fund clients.
Services: Product Design, Information Architecture, Product Strategy, Brand Strategy, Prototyping, Deck Design