Joél

Joél

Brand, design, photo, write, yin

Work Experience

2023 — Now
Founder at Olwman, LLC

As an independent brand agency, we offer a wide range of services to enhance and shape your brand in both digital and physical spaces. Our services include brand and marketing strategy, naming, identity creation, art direction, photography, videography, web design, consultation, and coaching

2022 — Now
Brand Consultant at Contract

Brand consultant and creative strategist for product marketing of team on new product releases at for optical company. Developing creative pitches for campaigns on new product releases. Developing UX/UI, visual standard, print marketing, copywriting, packaging design, creative strategy.

2015 — Now
Photographer at Freelance

Product, lifestyle and portrait photography for Eighth Generation, Seven Haircare, Anastasia Beverly Hills, Orion Healing Center, Agency PDA (Cannabis), Capital Hill Block Party, Orfeo Restaurant, Portugal The Man.

2021 — 2022
2012 — 2018
Designer/Brand/Strategy at Freelance
Chicago, IL - Seattle, WA

The City of Seattle (Homeless Initiative), GO Oregon. Hestan Mobile, Insurance Auto Auctions, Brideside, Beggar's Pizza, Wrigley's Chicago, Western Union, The Private Bank, American Egg Board, Potbelly's Sandwich Works, Hestan Cooking App, Abelson Taylor, Atlanta Braves, Arizona Diamonbacks, Churchill Downs, Chicago Cubs, Detroit Lions, Oracle Arena, Levy Restuarants, Alaska Airlines, CustomerVille, Orion Healing Center.

2016 — 2017
Seattle, WA

Webby Award nominated e-commerce design for Yeti.com
Bespoke e-commerce design for YETI, Movado, BareEssentials, Pendleton, Saje Natural Wellness, Anastasia Beverly Hills, SK-II. E-Nasco.

2015 — 2016
Seattle, WA

Interactive design, investor presentations, brand development, video and photo direction for SaaS startup turned enterprise.

2011 — 2016
Founder at Rags & Riches Brand Co.
Chicago, IL
2014 — 2015
2013 — 2014
Chicago, IL

Sidecar, TimeWarner, Options Away, Sidecar, Alaska Airlines, Iberia

2013 — 2014
Chicago, IL

Kheil's, Redken, Kérastase, Bloomberg Law, Restuarant.com, Skinceuticals, BareMinerals, Ralph Lauren

2014 — 2014
Chicago, IL

Full brand to web in 40 hour sprints. Projects: Avondale Type Co., NowSecure (ViaForensics), Wholesome Goodness

2012 — 2013
2011 — 2012
Chicago. IL

Launched pilot for web pickup and designed logos for photo department products.

2006 — 2011
Freelance Designer at Contract
Chicago, IL

Speaking

2016
Turning your art into business at Grant Highschool
Portland, OR

Invited to speak to and art class for graduates and underclassmen on how to turn their art into a business. They'd created t-shirt companies for a group art project and wanted to learn how to take it a step further.

Awards

2018

YETI.com nominated for Best Shopping Experience and
Best Shopping Experience on Mobile

2015
Webby Nomination

Enterprise Exotics website

Education

2002 — 2006
BFA Graphic Design at Illinois Institute of Art
2001 — 2002
Fashion Design at Illinois Institute of Art

Contact

Dribbble
Cosmos
Medium
Instagram
posts.cv
Are.na
SAVEE
Youtube
Twitch
Dribbble
Figma
Threads
patreon
Telegram