Director Digital Unit in Zürich, Switzerland


A passionate and transformative leader with over 15 years of industry experience in digital, innovation and human-centric design. Extensive knowledge of strategic frameworks, discovery and innovation processes, concept development and a proven track record of delivering best-in-class digital products and services.

Deep experience in facilitation, mentorship, group dynamics, enabling high-performance teams and achieving long-term positive relationships with all critical stakeholders in highly complex, uncertain and volatile environments.

Work Experience

2022 — Now
Wollerau, Switzerland

Providing strategic leadership and operational management of digital products and channels. Leading growth, advancement and innovation of digital products and working in partnership with markets, sales, experience design and operations teams to enable advisors, delight customers and achieve digital sales excellence.

2022 — 2023
Wollerau, Switzerland

Global overall responsibility for all transactional Vorwerk Websites with a sales volume of 100+ Mio. EUR. Building a sustainable and scalable Omnichannel setup to complement rather than cannibalise the current sales and direct sales channels.

2019 — 2022
Wollerau, Switzerland

Overseeing Vorwerk's digital experience for all customer-facing touchpoints focused on the Cookidoo digital ecosystem (Web, App, Device) with over 4 million paying subscribers and building scalable, reusable, and shareable design solutions across products and markets.

2018 — 2019
Zürich, Switzerland

Established the digital product development department. Conception and realisation of new products and services with user-centred methods and managing several cross-functional teams.

2014 — 2017
Zürich, Switzerland

Led the mobile app portfolio of the Neue Zürcher Zeitung as well as the redesign of

2010 — 2011
2008 — 2010
2007 — 2008
2005 — 2006
2003 — 2005
Niederwangen, Switzerland
2002 — 2003
2001 — 2002
Niederwangen, Switzerland


2017 — 2019
2008 — 2010
Swiss Federal Certificate in Communication Planning at SAWI
Bern, Switzerland
2006 — 2008
Bachelor of Science in Business Information Systems at Berner Fachhochschule
Bern, Switzerland
2003 — 2004
Higher Education in Business and Administration at FEUSI
Bern, Switzerland


Certified SAFe® 5 Agilist at Scaled Agile, Inc.
Scrum Product Owner at aragost ag


Challenges & applications of mobile technologies at University of St. Gallen
St. Gallen, Switzerland
Fachevent #1 mTrends at smama
Zürich, Switzerland


iF Design Award for Cookidoo® Created Recipes - provided by Thermomix® from iF Design
UX Design Award Public Choice for Cookidoo®: Created Recipes from IDZ International Design Center Berlin
Red Dot Design Award for Cookidoo® Created Recipes - provided by Thermomix® from Red Dot Design Award
Best of Swiss Apps Award Silver in Design from Best of Swiss Web
Best of Swiss Apps Award Bronze in User Experience from Best of Swiss Web
Edi.11 Gold from Swissfilm Association


2010 — 2012
2005 — 2010

Side Projects


TeamKit provides a practical solution for teams everywhere to work towards improving team culture and experience. It is a self-facilitated team formation process which encourages teams to use the right tools or methods during team formation. TeamKit enhances effectiveness by focusing on “how“ teams come together and define their journey ahead. Importantly, TeamKit does not require any prior knowledge of team formation.


A simple but essential core set of rules to guide us towards better solutions.