Director Digital Unit in Zürich, Switzerland
A passionate and transformative leader with over 15 years of industry experience in digital, innovation and human-centric design. Extensive knowledge of strategic frameworks, discovery and innovation processes, concept development and a proven track record of delivering best-in-class digital products and services.
Deep experience in facilitation, mentorship, group dynamics, enabling high-performance teams and achieving long-term positive relationships with all critical stakeholders in highly complex, uncertain and volatile environments.
Providing strategic leadership and operational management of digital products and channels. Leading growth, advancement and innovation of digital products and working in partnership with markets, sales, experience design and operations teams to enable advisors, delight customers and achieve digital sales excellence.
Global overall responsibility for all transactional Vorwerk Websites with a sales volume of 100+ Mio. EUR. Building a sustainable and scalable Omnichannel setup to complement rather than cannibalise the current sales and direct sales channels.
Overseeing Vorwerk's digital experience for all customer-facing touchpoints focused on the Cookidoo digital ecosystem (Web, App, Device) with over 4 million paying subscribers and building scalable, reusable, and shareable design solutions across products and markets.
Established the digital product development department. Conception and realisation of new products and services with user-centred methods and managing several cross-functional teams.
For 2023 I decided to further work on my feedback and reflection skills. This will also mean spending more time working with my teams at Vorwerk and supporting, mentoring and role-modelling how a healthy feedback culture should look like. I reworked the training material that served me well in the last few years and decided to open-source it.
TeamKit provides a practical solution for teams everywhere to work towards improving team culture and experience. It is a self-facilitated team formation process which encourages teams to use the right tools or methods during team formation. TeamKit enhances effectiveness by focusing on “how“ teams come together and define their journey ahead. Importantly, TeamKit does not require any prior knowledge of team formation.
A simple but essential core set of rules to guide us towards better solutions.