Director Digital Unit in Zürich, Switzerland
A passionate and transformational leader with over 15 years of industry experience in digital, innovation and human-centred design. Extensive knowledge of strategic frameworks, discovery and innovation processes, concept development and a proven track record of delivering best-in-class digital products and services.
Deep experience in facilitation, mentoring, group dynamics, enabling high-performance teams and achieving long-term positive relationships with all critical stakeholders in highly complex, uncertain and volatile environments.
Leading strategic and operational management of digital products and channels, driving growth, innovation, and collaboration with market, sales, experience design, and operations teams. Focused on enabling advisors, delighting customers, and achieving digital sales excellence.
Globally accountable for all transactional Vorwerk websites, overseeing a sales volume exceeding 100 million EUR and developing a sustainable and scalable Omnichannel setup to complement existing sales and direct channels, ensuring synergy rather than cannibalisation.
Managing Vorwerk's digital experience across customer touchpoints, particularly emphasising the Cookidoo digital ecosystem (Web, App, Device) with a subscriber base of over 4 million. Developing scalable, reusable, and shareable design solutions for diverse products and markets.
Founded and led the digital product development department, spearheading the conception and realisation of innovative products and services using user-centred methods. Successfully managed multiple cross-functional teams.
For 2023 I decided to further work on my feedback and reflection skills. This will also mean spending more time working with my teams at Vorwerk and supporting, mentoring and role-modelling how a healthy feedback culture should look like. I reworked the training material that served me well in the last few years and decided to open-source it.
TeamKit provides a practical solution for teams everywhere to work towards improving team culture and experience. It is a self-facilitated team formation process which encourages teams to use the right tools or methods during team formation. TeamKit enhances effectiveness by focusing on “how“ teams come together and define their journey ahead. Importantly, TeamKit does not require any prior knowledge of team formation.
A simple but essential core set of rules to guide us towards better solutions.