Led a half-day hands-on workshop on designing for Tablets.

“Gun Country,” The New York Times
New Approaches: Documentaries

“Touch of Evil,” The New York Times Magazine
New Approaches to News & Documentary Programming: Arts, Lifestyle & Culture

Led all aspects of Design at Resy, from Product to Brand:

Recruited and Hired the Design team from scratch.

Led the redesign of resy.com consumer website — bringing together content, discovery and booking in one place.

Managed a team of Product Designers focused on Resy’s B2B SaaS (iOS and Web) and B2C (Apps and Web) products.

Evolved the brand and how it’s expressed in our products, events and marketing, and set a new visual direction.

Led design for this pre-investment startup, partnering with small media brands to grow audiences through strategic consulting, branding, technology and design.

Unfortunately, investment fell through and the company was shuttered Feb. 1, 2017.

Managed a team of product designers focused on Ad Tech (distribution, reporting, workflow tools) and Data Learning (dashboards, metrics) for both editorial and business — providing guidance, setting goals and encouraging accountability.

Collaborated closely with peers in Product and Engineering to establish high-level objectives for the teams and how to measure their success — balancing speed, quality and consistency of design.

Led a re-write of Product Designer Roles document, resulting in a clear, actionable and scalable framework for bar-setting. Also, contributed to Design Leadership Principles, now used throughout the Tech organization.

Previously, managed a team of product designers focused on Editorial Tools & Site Experience, including the BuzzFeed CMS, experimental formats and website.

Recruited and co-led a team of 9 digital designers in the newsroom to conceive, design and code visually-rich story presentations, interactive features and special packages for planned news events across all platforms.

Directed the digital expression of enterprise stories from planning stages through publish, collaborating closely with reporters and their editors, as well as photo, video and graphic journalists.

Introduced team workflows (with Trello, Slack and Google Docs) to capture incoming requests, assign and manage work, and ensure transparency and accountability across the team.

Led digital design in the newsroom; conceived and executed design and UX on visually rich story presentations, interactive features and core editorial projects.

• Led 2012 Election-season digital presentation efforts, including multimedia features and packaging.
• Designed and directed the presentation of the home page and live coverage on Election Night.

Planned, designed and shipped a variety of products, working closely with the design director, editors, developers, product managers, vendors and other designers:

• Led Design for The Times Digital Subscription launch.
• Defined, art directed & designed editorially-driven iOS listings app The Scoop.
• Designed the Real Estate iOS app with integrated listings and articles.
• Directed the redesign of The Opinion Pages vertical.
• Led redesign of the article commenting UI.

Supervised a team of 7 Interactive Designers and Localization Engineers, responsible for planning and execution of all Web & Multimedia projects.

• Architected Web & Flash localization strategy for Microsoft eLearning program, across 5 worldwide Lionbridge execution sites and 6 third- party vendors in Europe, South America and Asia.

• Recruited and hired team members; conducted and arranged training; conducted annual reviews and career planning.

• Forged strong relationships with customers; collaborated directly with them to achieve their business goals and mitigate challenges.

Over the years, I’ve taken on numerous freelance projects — either to advance personal or friend’s passions, or to flex my own creative or technical muscles.

Clients over the past decade include:

• WAMU Radio,
• International Figure Skating Magazine,
• Rosie O’Donnell Foundation,
• Association of Trial Lawyers of America,
• and Democratic Congressional Campaign Committee.

Designed web sites, style guides and other client deliverables,
working closely with the Creative Director.