Projects
Key Responsibilities:
- Led a team of 10 designers during the high-fidelity wireframing and prototyping phase, successfully fulfilling the role of key speaker, delivering and presenting the final product to the client.
- Conducted iterative design processes and usability testing, analyzing results to identify key areas for improvement.
- Analyzed data and synthesized findings through heuristic evaluations, user stories, and information architecture, among other methods.
Key Achievements:
- Designed and prototyped 4 web pages within 1 week, demonstrating efficiency and strong project management skills.
- Enhanced user navigation efficiency significantly, as evidenced by usability testing results post-design implementation.
- Improved the overall aesthetic and functionality of the user interface while prioritizing optimal user flow.
Key Responsibilities:
- Responsible as one of the designers in a large team setting for a 4-week client sprint with a goal to increase their website’s conversion rate. The client was one of the leading companies within the insurance space.
- Conducted user research through various methodologies such as surveys, interviews, focus groups, and synthesized qualitative and quantitative data into valuable insights in the form of personas, affinity maps, information architecture (IA), and customer journey maps.
- Implemented design ideas in the form of low fidelity and high-fidelity wireframes as well as prototypes, mainly using Figma.
Key Achievements:
- Improved not only the landing page of the clients’ website, but also came up with 3 additional quality of life improvements to enhance user experience.
- Successfully reduced both cognitive and mental load on users upon navigating within the clients’ website by redesigning essential elements such as the navigation bar and landing page, ultimately reducing the time required for users to convert by more than 50%.
Key Responsibilities:
- Conducted comprehensive user research through surveys and interviews to identify user pain points and needs.
- Synthesized research data into key insights and findings, translating them into actionable design solutions.
- Developed an actionable Minimum Viable Product (MVP) based on research outcomes and project goals.
- Designed low-fidelity wireframes and conducted initial user testing to validate design concepts.
- Iterated on the wireframes to produce high-fidelity prototypes, incorporating user feedback and testing results.
- Conducted multiple rounds of user testing to gather feedback, implementing necessary changes to enhance the final product.
Key Achievements:
- Successfully transformed user research insights into a cohesive and user-centered MVP, laying a strong foundation for subsequent design phases.
- Created a final prototype that improved usability and reduced user task completion time by over 40%, based on feedback from usability testing.
- Enhanced overall user satisfaction by addressing key pain points identified during research and through iterative testing
Work Experience
Clients: Lion Group, Optus, ING Bank
Key Responsibilities:
- Led the planning and activation process for Kinesso’s major clientele within the programmatic space, implementing an omni-channel screens approach to deliver campaign success via digital formats such as BVOD, SVOD, YouTube, Display, Audio, and Digital Out of Home.
- Responsible for reviewing and improving team processes, streamlining operations such as campaign pacing, campaign setup, reporting, campaign optimization, and QA (quality assurance) processes to ensure team-wide effectiveness and efficiency.
- Liaised, built, and managed relationships with key stakeholders, both internally and externally.
Key Achievements:
- Secured high-value accounts through effective implementation of digital strategies, resulting in a 121% year-over-year increase in client investment.
- Collaborated closely with media partners to successfully implement Test and Learns, A/B tests, and Brand Lift Studies, generating additional value for campaigns across multiple accounts.
Client: Telstra
Key Responsibilities:
- Managed digital marketing campaigns across Programmatic and Social platforms for Telstra. Main platforms include, but are not limited to: DV360, Meta, Snapchat, Teads DSP, and The Trade Desk.
- Led the activation process of multiple high-profile campaigns, such as the Samsung Galaxy launch campaigns and Telstra's Local Area Marketing campaigns, including making optimizations and providing strategic recommendations for stakeholders and the client.
- Supervised and trained newer team members, ensuring alignment with best practices and team standards.
Key Achievements:
- Developed and implemented an in-depth and detailed reporting process, leading to its adoption across the wider team.
- Collaborated with internal agency planners to develop and execute upper funnel awareness campaigns, focusing on achieving 1+ reach and driving efficiencies for scalable campaigns.
Key Responsibilities:
- Worked with high-profile clients such as Nivea, Frucor Suntory, Virgin Money, and NSW Government in the planning and execution of SEM, paid social, and programmatic campaigns across various advertising platforms.
- Created insightful campaign performance reports for clients and stakeholders to assess campaign health and support key decision-making.
- Proficient in using Microsoft Office Suite for day-to-day administrative functions, including managing client billings, media bookings, and generating periodic campaign reports.
Key Achievements:
- Developed a multi-campaign content calendar that improved campaign pacing and tracking efficiency, reducing campaign setup time by 30% and increasing on-time delivery of campaigns by 20%.
- Leveraged the Microsoft Office Suite to streamline administrative tasks, improving media booking efficiency by 25% and generating periodic campaign reports 30% faster.
Key Responsibilities:
- Served as the primary point-of-contact between the company and prospective panellists, recruiting panellists and collecting data for the Australian National Broadband Network Panel via the CATI (Computer-Assisted Telephonic Interviewing) system.
- Produced accurate and timely reports on a day-to-day basis for the regional panel manager to evaluate team performance against KPIs.
- Provided excellent customer service via phone and email using the Freshworks CRM system to resolve issues related to customer experience and troubleshoot technical issues faced by panellists.
- Managed panellist metadata and performed data entry tasks using Microsoft Excel and internal Management Information Systems (MIS).
Key Achievements:
- Successfully recruited panellists via the CATI method with a conversion rate of 12%.
- Delivered high-quality customer support via phone and email using Freshworks CRM, resolving more than 95% of issues related to customer experience and technical troubleshooting within 24 hours.