Michael Mutethia

Michael Mutethia

Product Designer @ KOKO Networks

About

I am a passionate product designer with over six years of experience in creating intuitive and user-centered digital experiences. My expertise lies in designing digital products that solve real-world problems and empower small businesses. I specialize in user research, problem-solving, and working with cross-functional teams to deliver impactful designs that align with business goals. My work supports financial inclusion and sustainable growth for small business owners.

Core Skills:

  • User-Centered Design

  • User Research & Usability Testing

  • Product Strategy & Thinking

  • Product Management

  • Experience working in fast-paced startup environments

Contact

LinkedIn

Work Experience

2023 — Now
Kenya
  • Led user research to define personas and improve design strategies for product and engineering teams serving KOKO Agents.

  • Designed a prototype that was critical in meeting regulatory compliance for KOKO fuel point operators, ensuring timely license renewals.

2022 — 2023
Kenya
  • Designed the initial version of RejaReja, which played a key role in raising $40M in funding.

  • Partnered with IDEO to conduct user research in Uganda, shaping the product vision for RejaReja wallet adoption.

  • Led the implementation of a design system to ensure consistency across RejaReja’s mobile and web platforms.

  • Assisted in recruiting new team members, working closely with the Head of Product and HR.

2018 — 2022
Kenya
  • Led the design and development of multiple websites as a project manager - mainly being the interface between the design team and clientelle

  • Designed BOOKKEEPA™ App, and partially managed product development eventually achieving over 100,000 downloads on Google Play Store.

  • Worked with UNEP's Head of Web to design high-traffic digital platforms like “Becoming Generation Restoration.”

2017 — 2018
Kenya
  • Designed multiple client facing marketing material for Techno Brain in 5+ countries
2015 — 2017
Kenya
  • Designed digital and physical material for multiple global clients e.g. HP, SanDisk, and UN

Volunteering

2012 — 2015
Graphic Designer at CHE East Africa
  • Redesigned the CHE logo and brand guidelines to improve consistency across their donor materials

  • Managed the printing and delivery of brand merchandise critical in different humanitarian efforts led by CHE East Africa

Education