• Managed and spearheaded various UX-driven client projects, overseeing extensive UX processes encompassing wireframing, consulting, site auditing, and the creation of specifications and project briefs

• Promoted and facilitated collaboration among diverse teams throughout project lifecycles ranging from 0 to 1 product development to targeted solutions

• Crafted user personas and journey maps to articulate client digital strategies, leading to increased site traffic and reduced bounce rates.

• Worked collaboratively with the project team to gather and distill user experience insights, contributing to the development of the in-person user experience ahead of the building's Fall '21 opening

• Led interviews with students, organizations, and department leaders to identify pain points and strategize on crafting experiences tailored to their needs

• Delivered a comprehensive discovery presentation to university faculty, presenting our findings and outlining a roadmap and strategy for a successful Fall '21 launch.

• Led design initiatives within an Agile setup, tackling the task of monitoring chicken mortality across 150+ farms by engaging in Discovery calls to identify and present practical solutions

• Relying heavily on iterative wireframing, I ultimately led the team to conduct testing of the interactive prototype with end-users

• Adapted solutions to accommodate farmers' familiarity with manual tracking methods, ensuring technology integration aligned with their comfort levels.

Dabble in hobby photography and videography. Capturing life moments through my Fujifilm.

Created a South-Asian inspired clothing brand with a close friend.