Minsang Choi

Minsang Choi

UX Lead and Manager in San Francisco, CA, He/him

UX Lead/Manager working on Google Lens. Been tackling search problems while moving across South Korea, Japan and United States.

Work Experience

2015 — Now
2014 — 2015
Sungnam-si, Korea
2013 — 2014
Seoul, Korea
2010 — 2013

Projects

2023
Multisearch Searchbox for Google App at Google

After the launch of Multisearch, the obvious next step was integrating this as part of core search. I single-handedly crafted multisearch searchbox interaction/spatial model and then led the team of designers (interaction, visd, motion, uxr) to enable integration process.

This was quite complex, high-risk project as we're touching Google Searchbox - we're talking about a lot of higher stakeholder's interests and potential revenue impacts.

I successfully navigated cross team review process and got alignment in time - part of reason why was the prototype (Origami) that I built for user testing. It proved the new model vastly improved user perception/comprehension.

This feature launched Apr 2023 and rolled out globally.

2022

First multimodal search - enabling text + image query to further enable complex, rather arbitrary questions such as finding a way to fix the item you don't know how to describe.

I led the team of multi-function designers while crafting initial vision to get approval from SVP (prabhakar raghavan). Laying out the first ever multisearch flow at Google Search.

blog.google/products/searc…
blog.google/products/searc…

2021
Google Lens at Google
2020
Google App at Google
2017
Google App at Google Japan
2016
Google Assistant at Google
2015
Gboard at Google

Speaking

2020
Tokyo, Japan

Sharing cultural differences that I experienced in Japan, and how different perspective motivated to tackle a new design problem.

Features

2019

A short interview with the interface lover (then), talking about daily design process, how I work and more.

Contact

Twitter