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Work Experience
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Conducted quantitative user research to analyze factors contributing to low user engagement in the app
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Devised a comprehensive design solution based on research insights, ensuring alignment with technical constraints and user requirements
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Led the entire design process, structuring and planning design work, and redesigned the app for intuitiveness based on information architecture
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Collaborated with cross-functional teams of a project manager, product designer, and senior creative director, sharing design feedback to enhance the quality and user experience of the platform
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Achieved a remarkable user increase of 1,900% post-app relaunch
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Collaborate with a designer to create user flows and wireframes, aiming to enhance usability and maintain consistent visuals throughout the website
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Redesign the layout and design systems of the website and mobile web on Wix
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Create 100+ custom jewelry Photoshop prototypes and 360-degree detail videos for clients in collaboration with the senior Gemologist
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Design ongoing collection brochures for 2K+ potential customers
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Enhancing accessibility through improvements in color contrast and typography within the design systems
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Led first design presentation to stakeholders and engineers, improving communication between design and engineering teams
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Designed user flows, wireframes, and high-fidelity prototypes, handing them over to engineers to materialize in-app audio recording features
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Collaborated with 5 engineers to establish a new business model and create a potential app prototype for Spotify’s audiobook service
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Conceptualized a pill bottle scanner app idea and designed visual materials to successfully pitch the proposed solution and its demo to stakeholders
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Collaborated with 3 engineers and a medical student to conduct user testing, achieving an average 97% task completion accuracy
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Developed web and mobile design templates for LG e-commerce in alignment with LG design systems, resulting in a 300% increase in workforce productivity
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Led design reviews, resulting in a 100% reduction in errors
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Volunteering
- Supported the PR team during Grace Ling's debut collection at NYFW 2023 by managing the check-in process for 100+ guests and providing assistance to the PR team leader for VIP guests.
- Assisted the PR team for Christopher John Rogers Resort 2023 Fashion Show by helping 300+ guests check-in and FOA seating and runners.
- Helped the PR team for the House of Aama Fashion Show by assisting with guest check-in and FOH production.