Mike W

Mike W

Product Designer in Amsterdam, He/him

About

All about weird waves, pixels and problems.

Currently solving financial professional challenges at DataSnipper 🦄.

Love talking about new projects and opportunities, let's chat!

Contact

Work Experience

2023 — Now
Amsterdam

Empowering financial professionals through design innovation.

  • Dedicated designer to the Innovation Scrum Team (DataFlippers) in the AI and Cloud space.

  • Worked closely with PM and EM to design and deliver DataSnipper’s first AI product, utilizing natural language queries to reduce document review time, saving upwards of 8 hours per document.

  • Led development of WebSnip, a browser extension that increased data capture and efficiency for financial professionals in web environment. Reducing ‘finding->importing->snipping’ by 75%

  • Authored DataSnipper’s AI Principles (T.A.S.S), establishing the guidelines for future AI product implementations. Ensuring traceable, actionable, supportive and specific AI products are built.

  • Key contributor to the new design system (DSDS), built to align multiple scrum teams and products.

2021 — 2023
Edinburgh

Bringing the passion for pizza around the world.

  • Delivered major improvements to e-commerce platform, resulting in a 104% increase in sales and a 32% decrease in cart abandonment.

  • Led a complete redesign of companion app, with a focus on driving community engagement and additional shopping capabilities.

  • Served as Lead Designer for the Ooni Design System, successfully deploying it across mobile, e-learning, and e-commerce platforms to create a unified user experience.

2019 — 2020
Edinburgh/Remote

Born in 2003 from the needs of hardy British surfers.

  • Collaborated with HQ stakeholders and an external agency to conduct user research and identify opportunities to enhance the brand's digital experience.

  • Developed and presented strategic design concepts and a roadmap for launching community-focused content, improving user engagement and satisfaction.

2017 — 2020
Freelance UI/UX at Various
Scotland
  • Collaborated with a fellow student to elevate digital experiences for e-commerce brands, restaurants, and sports clubs.

  • Created websites, social media campaigns, and brand identities amongst other digital artifacts.

Education

2017 — 2021
Interaction Design, BSc (Hons) at Edinburgh Napier University
Edinburgh

4 years developing expertise in Human Computer Interaction and the creation of digital experiences.

This culminated in my dissertation project; Klevr. A modern e-learning platform focusing on the emerging learner problems from the COVID-19 Pandemic.

Speaking

2024
Navigating the AI Noise at DataSnipper Connect 2024
Amsterdam

Led an interactive workshop for clients and journalists attending DataSnipper's flagship event. Participants evaluated real-world AI use cases and learned about our AI Product Principles.

2024
London

A panel discussion alongside Jim Bourke of HLB International and Michael Turner of Validis to discuss the technological changes coming to the world of finance.