```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FBHfAkkQ6tOSFl6iJeiVml48Acqu2%2Fnos-projects%2Ff1fd8136-138b-4a87-9042-9f983df5f840.jpg?alt=media&token=8e1e3c51-363c-4468-806f-153ca058f576","id":"f1fd8136-138b-4a87-9042-9f983df5f840","width":2400,"height":1600,"filename":"os2018-04.jpg","type":"image/jpeg","caption":"","border":true}]}
```

### **PyeongChang 2018 Olympic Winter Games**

I was responsible for the UX and visual design of the NOS events website for the 2018 Winter Olympics. As the official broadcaster, the site provided comprehensive coverage with livestreams, news, and background information. My design ensured an engaging and intuitive user experience, allowing users to effortlessly access live events, stay informed with the latest updates, and explore in-depth stories about the games. The result was a visually striking and user-friendly platform that enriched the viewing experience for Olympic fans.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FBHfAkkQ6tOSFl6iJeiVml48Acqu2%2Fnos-projects%2Fc022baea-fc0b-4f04-a62c-120a2a277931.jpg?alt=media&token=3bdb150f-aba0-4a2d-9ae1-23158c8b4446","id":"c022baea-fc0b-4f04-a62c-120a2a277931","width":2000,"height":1334,"filename":"os2016-site-comp-01.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### **Rio 2016 Summer Olympic Games**

I was responsible for the visual design of the NOS website for the Olympic Games in Rio. As the official broadcaster, the site was packed with livestreams, news, and background information. My design focused on creating an engaging and intuitive interface that allowed users to easily access live coverage, stay updated with the latest news, and explore in-depth stories and background information about the games. The result was a visually compelling and user-friendly platform that enhanced the viewing experience for millions of sports fans.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FBHfAkkQ6tOSFl6iJeiVml48Acqu2%2Fnos-projects%2Fd6cbd39e-79d9-4794-86ba-e3078ada3c38.jpg?alt=media&token=1636d8d8-fdeb-4764-9148-ece3ae7280c4","id":"d6cbd39e-79d9-4794-86ba-e3078ada3c38","width":2560,"height":1707,"filename":"allthis_mlk-dt-article-01.jpg","type":"image/jpeg","caption":"","border":false}]}
```

### **Martin Luther King**

Martin Luther King inspired millions of people all over the world with his speech: *I Have a Dream*. The Baptist minister led the way in a nonviolent struggle against racial segregation and discrimination.

[lab.nos.nl](https://lab.nos.nl/projects/martin-luther-king/index.html)

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FBHfAkkQ6tOSFl6iJeiVml48Acqu2%2Fnos-projects%2Ff3e94420-4157-4167-a6a5-9b70f3446bf5.jpg?alt=media&token=96c51dba-325b-4f26-afb7-3e20cad8c9d3","id":"f3e94420-4157-4167-a6a5-9b70f3446bf5","width":2400,"height":1800,"filename":"ESW-Comp 28.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Projects for NOS

Digital Designer

Site Inspire

I provided UX and visual design for various projects for sports and news editors, including specials for the Olympic Games and features on significant events like the life of Martin Luther King and voting behavior among young people.

Projects

I led the UX design for the first iteration of the Peaks app, which simplifies investing in index funds. My work focused on creating a user-friendly interface, resulting in higher customer engagement and satisfaction.

Peaks

I was responsible for the visual design of the Nieuwsuur website, focusing on a simple redesign to highlight articles and announce upcoming TV program content. By enhancing the visual presentation, I aimed to create a more engaging and user-friendly platform that effectively showcases Nieuwsuur’s in-depth journalism and keeps viewers informed about the latest news and upcoming segments.

Nieuwsuur

We designed a tailored retailer platform for Secrid, makers of pocket-sized essentials. The platform was created to better serve their retailers, focusing on quality and functionality.

Secrid Retailer Portal

I improved the user experience for the World Wildlife Fund by redesigning their website and donation flow. User research informed changes that streamlined the donation process and improved the site’s structure, boosting engagement and effectiveness.

UX Designer

As a design system designer for the Emerald Design System project at ABN AMRO, I contributed to developing and implementing a comprehensive design framework. This system aimed to unify the user experience across ABN AMRO's digital platforms, enhancing consistency and user engagement.

* Collaborated with a team of designers to develop high-quality components and patterns for the Emerald Design System.

* Worked closely with stakeholders to align the design system's goals with business objectives, facilitating buy-in and participation in decision-making processes.

* Assisted in presenting new features and components to internal teams and external stakeholders, supporting understanding and adoption across the organization.

* Helped implement standardized UI elements and streamline design processes, improving efficiency and consistency in product development.

This project allowed me to contribute to complex design initiatives, work effectively within cross-functional teams, and support solutions that balance user needs with business objectives.

I contributed to the UX and visual design for OneFit’s digital platforms, ensuring a brand experience that reflects their unique proposition. Our work enhanced the user experience, increasing customer engagement and satisfaction.

UX + Visual Designer

Website

Responsible for the redesign of HIZKIA’s website, a global leader in art logistics, transport, and collection management services. The project focused on creating a user-centered platform that effectively supports users with their art-related challenges.

* Conducted an in-depth exploration phase, utilizing a user-centered design canvas to gather input from the client and stakeholders, establish clear objectives, and create a well-defined structure for the website.

* Designed and validated wireframes that translated the gathered insights into a user-friendly and efficient site architecture.

* Transformed the wireframes into a visually compelling design, ensuring brand alignment and usability before handing off to our technical partner for the development of a custom WordPress implementation.

Played a leading role in translating design requirements into the Danone Careers website, focusing on enhancing the user experience and integrating the new employee branding. The project aimed to create a seamless and engaging platform for potential employees, reflecting Danone’s brand values and improving overall user interaction.

* Led the creation of wireframes and visual designs that aligned with the new employee branding, ensuring a cohesive and attractive user interface.

* Collaborated closely with an international team, coordinating efforts across different regions to maintain consistency and meet project deadlines.

* Facilitated alignment between development teams and stakeholders, ensuring that design and functional requirements were met, and all parties were engaged in the decision-making process.

Careers Website

Collaborated with [Studio Dumbar/DEPT®](https://studiodumbar.com/) on several projects, including UX and visual design for the [BrandLoyalty](https://www.brandloyalty.com) and [Valcon](https://valcon.com/en/) websites, as well as UX design for [INBO’s](https://inbo.com/nl/) website. The focus was on ensuring the precise implementation of Studio Dumbar’s brand identity while integrating user-centric design solutions.

* Coordinated closely with Studio Dumbar’s designers to ensure that brand guidelines were meticulously followed and visually compelling designs were achieved.

* Transforming Studio Dumbar’s client brand identities into intuitive and user-centered web designs, ensuring a seamless integration of visual aesthetics and functionality.

* Facilitated alignment between the design team and stakeholders, ensuring that project goals were met and that the final designs reflected both brand identity and user needs.

Various Projects

In collaboration with Jungle Minds, I worked on the redesign of ABN AMRO’s corporate website. We translated their mission into the site’s structure and visual design, conducting stakeholder workshops to create a user-focused, comprehensive redesign.

abnamro.com

Los Bangeles was founded in 2009 as an audiovisual weblog, primarily focused on capturing the sunny vibe of the U.S. West Coast. In 2011, LB expanded it’s horizon and developed into an international cross-medial collective, dedicated to telling the stories behind creative individuals and innovative brands.\
\
Exploring Creative Culture.

Founder & Designer

Gave a talk about our studio's experience in UX design, visual design, and user research, and how we collaborate with clients to create impactful digital experiences. Aimed to inspire talent and share our knowledge.

All This

DC was a multidisciplinary design agency where I began as an intern and quickly advanced to a full-fledged Visual/UX Designer. During my 7 years at DC, I was integral in transitioning traditional brand identities into the digital space, working on a wide range of projects including websites, landing pages, banner campaigns, and promotional microsites. My work contributed to enhancing the online presence of various brands, providing them with user-friendly and visually compelling digital experiences. This role laid a strong foundation for my skills in cross-media design solutions.

Visual / UX designer

All This is a design and branding studio that I co-own, specializing in creating meaningful digital experiences that connect people with purpose. Our work focuses on simplifying complex challenges and delivering user-centered designs that are both visually striking and highly functional. At All This, I lead the design process from concept to completion, ensuring that our solutions align with client goals and provide exceptional user experiences.

Co-owner / Digital Designer

Mieras.org is my freelance business where I’ve offered a wide range of design services, from UX and visual design to graphic design and photography. Over the years, I’ve collaborated with various clients across different industries, delivering tailored design solutions that meet their specific needs. This experience has given me the flexibility to adapt to different project demands while maintaining a high standard of creativity and technical expertise.

Maarten

2021