### Martin Luther King

**Martin Luther King inspired millions of people all over the world with his speech: *I Have a Dream*. The Baptist minister led the way in a nonviolent struggle against racial segregation and discrimination.**

[lab.nos.nl](https://lab.nos.nl/projects/martin-luther-king/index.html)

Projects

Digital Designer

Site Inspire

UX  and visual design for various projects for sports (Olympic Games in Rio and Sochi) and news editors, including various specials (life of Martin Luther King and special on voting behavior among young people to gain insight into other people's perspectives).

I was responsible for the UX design of the first iteration of the Peaks app, which simplifies the process of investing in index funds for users. I played a key role in creating a user-friendly and intuitive interface, resulting in higher customer engagement and satisfaction levels.

Peaks

Secrid makes pocket-sized essentials with great care for quality, people and planet. We helped them serve their retailers better with the design of a tailored retailer platform.

Secrid Retailer Portal

Improved the user experience of the World Wildlife Fund by redesigning its website and donation flow. Conducted user research to identify pain points and opportunities for improvement, and implemented changes to streamline the donation process and enhance the site's overall structure. These efforts led to increased user engagement and a more effective donation flow.

UX Designer

Worked on the Emerald Design System, which involved designing and implementing a comprehensive set of guidelines and standards for user interface design and development. This project ensured consistency and coherence across all digital channels, resulting in a more streamlined and user-friendly experience for customers.

As part of a project to translate the OneFit brand to their digital platforms, I contributed to the UX and visual design efforts. OneFit provides access to the best gyms in your city, and their unique proposition required a fitting brand experience. Working with the team, we created user-friendly and intuitive interfaces that reflected the OneFit brand and provided a seamless experience for users. Through our UX and visual design contributions, we were able to enhance the overall user experience and increase customer engagement and satisfaction levels.

UX + Visual Designer

Website

We partnered with HIZKIA, a leader in art logistics, transport, and management, to redesign their website. Our extensive research, ideation, and design iterations resulted in a website that effectively informs and assists HIZKIA's users with their art-related challenges.

Design Brand Loyalty website / Design Valon website / UX INBO website.

Various Projects

Founder & Designer

Gave a talk about our studio's experience in UX design, visual design, and user research, and how we collaborate with clients to create impactful digital experiences. Aimed to inspire talent and share our knowledge.

All This

DC was a multidisciplinary design agency that specialized in identities for both print and online.

Visual / UX designer

All This is a design and branding studio that connects people and purpose through meaningful digital experiences.

Maarten

2021