Responsible for the redesign of HIZKIA’s website, a global leader in art logistics, transport, and collection management services. The project focused on creating a user-centered platform that effectively supports users with their art-related challenges.

• Conducted an in-depth exploration phase, utilizing a user-centered design canvas to gather input from the client and stakeholders, establish clear objectives, and create a well-defined structure for the website.

• Designed and validated wireframes that translated the gathered insights into a user-friendly and efficient site architecture.

• Transformed the wireframes into a visually compelling design, ensuring brand alignment and usability before handing off to our technical partner for the development of a custom WordPress implementation.

Collaborated with Studio Dumbar/DEPT® on several projects, including UX and visual design for the BrandLoyalty and Valcon websites, as well as UX design for INBO’s website. The focus was on ensuring the precise implementation of Studio Dumbar’s brand identity while integrating user-centric design solutions.

• Coordinated closely with Studio Dumbar’s designers to ensure that brand guidelines were meticulously followed and visually compelling designs were achieved.

• Transforming Studio Dumbar’s client brand identities into intuitive and user-centered web designs, ensuring a seamless integration of visual aesthetics and functionality.

• Facilitated alignment between the design team and stakeholders, ensuring that project goals were met and that the final designs reflected both brand identity and user needs.

As a design system designer for the Emerald Design System project at ABN AMRO, I contributed to developing and implementing a comprehensive design framework. This system aimed to unify the user experience across ABN AMRO's digital platforms, enhancing consistency and user engagement.

• Collaborated with a team of designers to develop high-quality components and patterns for the Emerald Design System.

• Worked closely with stakeholders to align the design system's goals with business objectives, facilitating buy-in and participation in decision-making processes.

• Assisted in presenting new features and components to internal teams and external stakeholders, supporting understanding and adoption across the organization.

• Helped implement standardized UI elements and streamline design processes, improving efficiency and consistency in product development.

This project allowed me to contribute to complex design initiatives, work effectively within cross-functional teams, and support solutions that balance user needs with business objectives.

In collaboration with Jungle Minds, I worked on the redesign of ABN AMRO’s corporate website. We translated their mission into the site’s structure and visual design, conducting stakeholder workshops to create a user-focused, comprehensive redesign.

I contributed to the UX and visual design for OneFit’s digital platforms, ensuring a brand experience that reflects their unique proposition. Our work enhanced the user experience, increasing customer engagement and satisfaction.

I was responsible for the visual design of the Nieuwsuur website, focusing on a simple redesign to highlight articles and announce upcoming TV program content. By enhancing the visual presentation, I aimed to create a more engaging and user-friendly platform that effectively showcases Nieuwsuur’s in-depth journalism and keeps viewers informed about the latest news and upcoming segments.

We designed a tailored retailer platform for Secrid, makers of pocket-sized essentials. The platform was created to better serve their retailers, focusing on quality and functionality.

I improved the user experience for the World Wildlife Fund by redesigning their website and donation flow. User research informed changes that streamlined the donation process and improved the site’s structure, boosting engagement and effectiveness.

I led the UX design for the first iteration of the Peaks app, which simplifies investing in index funds. My work focused on creating a user-friendly interface, resulting in higher customer engagement and satisfaction.

I provided UX and visual design for various projects for sports and news editors, including specials for the Olympic Games and features on significant events like the life of Martin Luther King and voting behavior among young people.

Mieras.org is my freelance business where I’ve offered a wide range of design services, from UX and visual design to graphic design and photography. Over the years, I’ve collaborated with various clients across different industries, delivering tailored design solutions that meet their specific needs. This experience has given me the flexibility to adapt to different project demands while maintaining a high standard of creativity and technical expertise.

DC was a multidisciplinary design agency where I began as an intern and quickly advanced to a full-fledged Visual/UX Designer. During my 7 years at DC, I was integral in transitioning traditional brand identities into the digital space, working on a wide range of projects including websites, landing pages, banner campaigns, and promotional microsites. My work contributed to enhancing the online presence of various brands, providing them with user-friendly and visually compelling digital experiences. This role laid a strong foundation for my skills in cross-media design solutions.