Built evolution of company identity and designed materials adopted by 600+ employees. Managed creative for beauty, style, retail & entertainment categories across 32 brands. Worked with agencies and cross-discipline teams to ensure best-in-class branding.

• Led new company strategy and positioning by weaving together market research and social insights. Oversaw copy direction and design for global campaigns. Presented materials in company-wide training sessions.

• Designed UX vision and UI guidelines for product showcasing video capabilities. Managed product strategy, conducted robust testing, embraced user insights and worked with engineering team to implement.

• Increased company-wide efficiency by 15% by developing partnerships with stakeholders across UX, PM, and Engineering, to support the product road map of a custom-built creative workflow  system in Salesforce.

• Optimized sales efforts by visualizing full spectrum of funnel conversion, drove future of AD product offerings resulting in first-of-its-kind approach.

• Activated brand marketing campaigns across multiple verticals leveraging strategic creative approach for digital and off-line programs valued between $2 million to $20 million.

Spear-headed native AD guidelines and implementation for web and created playbook for still and video content creation. Redesigned brand guidelines & marketing materials.

• Responsible for $3.5 million yearly revenue of content and new business wins. Sold through content ideas to Olay through storytelling and white-boarding of concept/execution. Directed/produced multiple photo and video shoots setting the agency’s benchmark for successful partnerships.

• Led consumer-facing campaign for signature “Sexiest Man Alive” franchise, designed the largest out of home Times Square billboard. Activated real-time social media, site launch, print/digital units.

• Leveraged data to inform design decisions with A/B testing to maximize KPIs

Worked in 8-person in-house creative agency creating first-of-its-kind experiential executions supported by print and digital media. Developed trade, consumer-facing & advertising campaigns for print, out-of-home & experiential.

• Awarded “2012 Marketer of the Year” for exceptional product execution.

• Led UX/UI design & photo shoot for retail client, generating +370% sales.

• Developed creative for first-to-market US experience, partnering with C.O. Bigelow to bring mWallet technology to 17 beauty & health advertisers via shoppable wall, featured on CNN.

• Launched first blogger network, identifying and retaining 16 emerging fashion/beauty bloggers. Developed campaign, editorial, and activation strategies across online channels and events.

• Designed campaign, content, and engagement tactics for new iOS app Glamour Friends & Fans app, featured in New York Times.

• Directed seven custom shoppable videos featuring beauty brands like L’Oréal, generating new business from YSL & Lancôme.

• Designed social-first programs, partnerships, and managed live streaming of video content for Glamour’s Google+ Hangouts, seen on Mashable.

• Build event collateral for signature franchise “Woman of the Year” at Carnegie Hall.