About
I'm a digital product designer based in Munich. My passion lies in solving complex problems and creating impactful solutions through design. Over the past 7 years, I've been helping early-stage startups shape their products through user-centered design and strategy.
Contact
Work Experience
-
Successfully resolved critical user flow issues in the growth funnel, leading to a 336% increase in conversion rate from the website to the web app and a 128% increase in conversion rate from web app visitors to 60mins activity on the app.
-
Led the design and strategy for launching an AI initiative (Explain AI) aimed at enhancing the search feature, resulting in a significant 67.4% increase in search activity and a 38.2% boost in day 1 retention of new users.
-
Managed ongoing in-house design system maintenance and partnered with SWEs to implement a design tokens library and Storybook integration.
-
Interacted closely with cross-functional teams to build a web platform that allows users to trade cryptocurrencies, which is based on expert reviews.
-
Identified and resolved existing UX issues, designed effective solutions to streamline the user journey and elevate the crypto trading experience, from start to finish.
-
Revamped the UI with a tabular comparison feature, leading to a 24.8% growth in the conversion of website visitors into potential users.
-
Managed a small team of UX and visual designers while implementing an effective product design process within the team, making it more transparent and aligned.
-
Revamped a B2C platform for group automobile purchases, leading to a 28% increase in user engagement on the app.
-
Contributed to a range of internal products such as Impulze (an influencer management platform) and HireKwik (a hiring management tool for recruiters).
-
Identified challenges and business goals in close collaboration with the founding team.
-
Conducted extensive surveys and user interviews to gather insights on user needs.
-
Established a streamlined research process and repository, enhancing cross-functional collaboration and aligning research with business goals, resulting in a substantial impact on OKRs.
-
Co-founded and led design at Invyt, an online invitation platform promoting eco-friendly practices by digitizing event invitations.
-
Pitched and mooted Invyt’s concept at various product pitching events and investor meetups.
Side Projects
Effectively tackled the challenges that marketers face in influencer marketing. With a strong foundation in user-centric design and continuous refinement based on feedback, we have developed an evolved, efficient, and user-friendly influencer marketing tool.
Designed a crypto payment gateway to enable cryptocurrency transactions within e-commerce platforms. This solution empowers merchants to monitor and manage transactions through their personalized dashboard, providing the flexibility to easily convert cryptocurrency into their preferred fiat currency.
Awards
Project: Debunker
Category: Social Innovation Award