About
A multidisciplinary designer with a focus on digital experiences and design systems.
Her expertise in systematic design, paired with a background in brand design, allows her to seamlessly combine function and form to create scalable and expressive interfaces.
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Work Experience
Defined brand systems, adapted existing brand systems, and documented new rules and guidelines based on look and feel. Designed user interfaces, interactions, visual systems, prototypes, guidelines, and graphics. Concepted and collaborated with strategy, creative, UX, and technology. Delivered crafted presentations to clients.
Produced wireframes, sitemaps, flows, decks, prototypes, user journeys, and personas. Designed user interfaces, visual systems, and interactions across various platforms. Created custom illustrations and iconography. Led the design team, mentored and managed junior designers.
Created experience maps, wireframes, personas, user flows and improved the Treehouse UI. Evolved the Treehouse design system and set overall art direction for campaign executions, social content, and photo/video shoots.
Worked within an established design system to design, develop, and maintain branded touch-points such as landing pages, emails, sales decks, white papers, banner ads, and other marketing creative. Executed visual concepts through final production and tracked analytics weekly to optimize and ultimately exceed conversion goals.
Designed brand systems, websites, apps, and a wide variety of digital and physical experiences for over 50 clients. Worked on a multi-disciplinary team in a highly collaborative environment from concept to launch.