Lisa Dobrydneva
Product Designer in Brussels
Contact
Projects
Our product team is on a mission to work smarter by embracing the 'Continuous Discovery' framework.
One big thing for us is building strong connections with our clients. It's not just about knowing their names; it's about understanding pain points, needs and what makes them happy.
How might we enable Gorilla users to manage and manipulate processes inside the Gorilla app
Writing
Over the past two years, I have been a design-team-of-one at a fast-growing startup, and the experience has been nothing short of a rollercoaster. In the absence of a dedicated design team, I’ve found myself collaborating with a product manager, front-end engineers, project managers, subject matter experts and various other colleagues to navigate the intricate world of design, ideation, testing, and critiques.
Work Experience
- Creating Notion templates for Product Designers
- "The Organised Designer" newsletter
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Design team of one
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Working closely with VP of Product, Product Manager and Application Architect to define and create new features for the product, strategise and improve existing experience and improve the way we work
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Collaborating closely with the engineering team to deliver first class solutions
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Verifying design decisions by moderate Usability testing, A/B testing and First Click testing, both internally and externally
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Collaborating with Customer success team to gauge user insights and feedback by running interactive sessions with clients
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Facilitated workshop and ideation to set goals for Product and Client delivery teams
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Facilitating ideation workshops with cross functional teams
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Assisted in rolling out Gorilla University - system of courses to facilitate onboarding of new users
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Evolving and maintaining Gorilla Design System
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Facilitated restyling of Gorilla application according to the new branding
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Was responsible for the look&feel and evolution of the application
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Collaborated with the start-up’s CEO to align on product’s direction and features planning
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Worked with a team of developers to facilitate smooth handover of designs
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Shaped user experience of Workhuman SMB offering, ensure the consistency of visual style and quality of experience across the product
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Verified design decisions with usability testing (TryMyUI) and first click testing (Optimal workshop)
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Gauged user behaviour insights by means of analytics (Heap, Pendo, Quicksight)
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Facilitated workshops and ideations to find solutions to identified problems
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Established product-led growth strategy with Product Strategist, Product Owner and Principal Designer
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Compiled full competitive analysis for the product (looked at around 30 SAAS platforms in a similar domain)
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Teamed up with Product owner, Growth manager and Principal designer to improve educational areas in the product (Resource center, helpful guides, articles)
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Collaborated with other designers to establish a foundation of the interaction aspect of the design system (illustrations, icons and animation)
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Worked closely with the CEO to design materials for distribution across digital and printed media
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Worked closely with the CEO and Project manager to brainstorm and conceptualise Marketing campaigns.
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Collaborated with the Project manager and digital marketing to execute marketing campaigns
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Assisted in establishing international relationships with fellow organisations in Europe
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Created printed materials for Irish hospitals (in collaboration with HSE)