Lloyd van den Berg
🎆

Lloyd van den Berg

Sr Product Designer in Vancovuer & Remote, He/Him

Learning about Firework.com

2 years ago

About

I'm Lloyd, a Vancouver-based multidisciplinary 
Product Designer focusing on visual communication, 
design thinking and user experience. I build digital experiences, products, and visual identities.

I have experience working with teams to brainstorm and whiteboard concepts in person and remotely. I can create wireframes at varying levels of fidelity and enjoy prototyping ideas. I enjoy working with designers to produce highly polished UI and collaborating well with devs to build ideas.

Areas excel in are:

Design:
UX, Ideation and workflows
Interaction and UI Design
Prototyping
Figma, xD and Framer
Adobe Creative Suite

User Research:
Interviews and Surveys
Usability and Concept Testing
Qualitative analysis methods

Work Experience

2015 — Now
Sydney, Canada, Remote
2019 — 2023
Toronto, CA

VerticalScope is a technology company that built and operates a cloud-based digital community platform for 1300 online enthusiast communities with over 120M DAUs.

As the primary mobile app designer, I contributed to building and launching Fora's mobile application by collaborating with product, engineering, analytics, QA, and marketing.

I designed, validated and shipped the core end-to-end user flow, including all key screens, onboarding, promotion app screens, and dark mode.

I Advanced mobile design systems through documentation, improving organization, building clean and modular components, communicating updates to the team, and advising on usage.

I supported the design team by educating them on best practices and sharing my knowledge on Figma.

2018 — 2018
Sydney, Aus

Weatherzone is Australia’s largest private weather technology company, powering smarter weather decisions for 3M DAU.

As a freelance Product Designer, I worked cross-functionally to design B2C and B2B weather tools for customers, including visually redesigning the Weatherzone primary website and guiding stakeholders through producing an audience-specific weather application.

I was responsible for designing and developing interaction flows, wireframes, visual mockups, and prototypes for the new site. I also created and maintained an evolving set of design patterns and systems.

2017 — 2018
Sydney, Aus

Heard is a boutique branding agency in the heart of the Sydney CBD.

As the sole Web Designer on the team, I was responsible for bringing brands to life on the web by creating thoughtful identities, building interactive branding guidelines and high-converting websites and landing pages.

Education

2022 — 2022
Design Thinking at Stanford University
Stanford, CA

Design Thinking @ Hasso Plattner Institute of Design

2018 — 2018
UX Design at Academy Xi
Sydney, Aus

User Experience Design

2015 — 2015
Art Direction at Award School
Sydney, Aus

AWARD School is a course run by the Australasian Writers and Art Directors Association for people who want to become copywriters or art directors in the advertising industry.

2010 — 2013
Bachelor of Arts (BA) at Torren University
Sydney, Aus

Billy Blue College of Design