Leonard Omonofa Lawani

Leonard Omonofa Lawani

Visual Designer in Lagos, Nigeria, Him

About

Design has been an integral part of my life and it has led me to build interesting brand identity systems for startups. I am all about designing products that scale or solve real problems.

Education

2020 — 2020
Design Thinking at Massachusetts Institute of Technology
Distance Learning
2014 — 2015
Bachelor of Science at Middlesex University London
London

New Media, Novel Interaction, Project management, Strategic management

2012 — 2014
HONS. SOFTWARE ENGINEERING (JAVA TECHNOLOGIES), Information Technology DNIIT at NIIT
Lagos

During my studies, I learned a variety of skills related to software engineering, including Java Technology, Web Page Authoring, Script Writing, the use of the Linux operating system and writing of shell scripts, Software Development Life Cycle, DBMS, Office Applications, Information systems, UML, and many other related courses. As a result, I am now a certified Software Engineer.

Work Experience

2022 — Now
Lagos, Nigeria

At Arveety I am tasked with designing and executing growth strategies that align with the company's overall goals and objectives. This involves identifying new markets, products, or channels for growth. I also oversee marketing efforts to attract and acquire new customers which includes managing and creating digital marketing campaigns, advertising, SEO, social media, and other customer acquisition channels.

2021 — 2022
Nigeria

My major responsibilities were to collaborate with stakeholders and product development teams to identify opportunities for product improvements or new product launches that can drive growth.

I utilised data analytics and other key performance indicators (KPIs) to measure the success of growth initiatives and make data-driven decisions to improve outcomes.

Stayed informed about industry trends, customer preferences, and the competitive landscape to identify growth opportunities and potential threats.

I kept company leadership and stakeholders informed about growth initiatives, progress and outcomes through regular reporting and communication.

2020 — 2021
Lagos, Nigeria

I was tasked with providing creative direction and leadership to a team of designers. I set the vision and goals for design projects and ensured the team worked cohesively to achieve them.

I was also responsible for the following;
Concept Development, Project Management, Design Quality Control, Client or Stakeholder Communication.

2018 — 2020
Lagos, Nigeria

As the lead designer of the Ilé Eros Brand, I championed the creative flow on all platforms and communication channels.

2017 — 2018
Creative Director /Graphics Designer at Tinkbod
Lagos

At Tinkbod I was the the lead graphics designer and worked with several clients, I majored in designing Logos, and brand identities from a creative director's perspective.

2015 — 2016
Designer / Web Developer at Koophouse
Lagos Nigeria

I worked as a designer and web developer for a startup I co-founded with a friend. It was both rewarding and challenging as It enabled me to understand the rudiments of business, prioritise and interpret client needs better and further improve my skills as a graphics designer.

Side Projects

2018
Branding at Kicksjoint

Ayodeji, {the founder of Kicksjoint}, reached out to me to help with a name, logomark, and brand direction for their sneaker retail brand. The new design system incorporates the concept of community and the sneaker culture.

Projects

2018
Ilé Eros Branding

Working on the Ilé Eros brand with Chef Eros was an exciting experience for me. It's always a pleasure working with a client who can effectively communicate their ideas and visions for their brand.
Chef Eros was one such client.