I have managed the end-to-end marketing for a local fitness supplement brand, leading a diverse team and achieving remarkable results. As a freelancer, I achieved a 70% increase in monthly sales and sustained a 10% monthly growth rate. I successfully expanded the business through innovative models and achieved a notable 40% sales increase in the past two months. I offer expertise in marketing and sales technology consultancy, optimizing tech stacks like HubSpot, Zoho, and Intercom. My skills include demand generation, conversion rate optimization, and optimizing customer experiences on platforms like Shopee and Lazada. With a proven track record, I am well-prepared to excel in fitness and supplement marketing.

As a project manager, I lead a skilled team of 12 freelancers specializing in web/app development, product development, and marketing for small e-commerce stores. I handle account management, customer engagement, project management, and sales, focusing on both upselling and acquiring new business.

My expertise extends to providing marketing and sales technology consultancy, optimizing platforms like HubSpot, Zoho, and Intercom for our clients' success. I excel at developing demand generation strategies, launching effective lead and demand generation campaigns, and optimizing conversion rates on platforms like Shopee, Lazada, and web stores.

With my team management skills and expertise in strategic consultancy, demand generation, and conversion rate optimization, I consistently drive growth and profitability for small e-commerce stores in a competitive market.

As a product and growth manager, I oversee two impactful initiatives: SOLS edu Pro and SOLS smart. SOLS edu Pro provides structured online learning through a mobile app, bridging educational gaps in underserved communities. SOLS smart delivers Cambridge-level English and communication training to corporations and individuals. My role involves managing and enhancing these products, aligning them with our mission. I lead cross-functional teams, develop product strategies, and prioritize feature enhancements.

Additionally, I drive growth through marketing strategies, identifying new markets, and fostering engagement. Together, we are revolutionizing education and empowering individuals in Malaysia. I'm committed to their ongoing success and positive impact.

In my role, I have led the overall marketing efforts for four impactful business conferences, focusing on enhancing lead acquisition and conversion rates. I spearheaded the production of an internal marketing dashboard, integrating data from various sources for comprehensive insights. As a marketing and sales technology consultant, I assist clients in maximizing their tech stack's potential. I excel in high-tempo growth experiments, strategic marketing planning, and conversion rate optimization. Sales and marketing alignment, website design and CRO, and optimizing marketing funnels are also areas of expertise. With a strong focus on user experience and achieving business objectives, I drive impactful results.

One of my notable achievements was spearheading the production of an internal marketing dashboard. Leveraging custom-built SQL queries, I integrated data from various sources, including HubSpot, Mixpanel, Google Analytics, Facebook, Instagram, and other marketing channels. This dashboard provided comprehensive insights and enabled the accurate calculation of conversion rates. I also leveraged marketing automation tools and other developer tools to streamline and optimize processes.

I spearheaded the successful rebranding process and launch of four new products, driving the organization's growth and success. Through strategic marketing tactics, including content marketing, social media, and affiliate marketing, we achieved remarkable results, significantly raising the conversion rate from 0.5% to an impressive 11%. This accomplishment solidified our brand's position in the market and established a strong foundation for future growth. My expertise in marketing strategy and execution, combined with a comprehensive multi-channel approach, played a pivotal role in achieving these outcomes and contributing to Edvance's success.

I have an extensive background in assisting various companies, including investment banks, digital agencies, and early-stage startups, in product development, growth, business strategy, fundraising, and marketing. During my 6-8 month contract roles, I had the opportunity to make a significant impact and drive success for these organizations.

At Maybank Investment Bank, I played a key role in building an HTML5 trading app, as well as iOS and Android applications. Through my technical expertise and collaborative approach, I contributed to the development of these innovative solutions, enhancing the bank's digital capabilities.

As a Technical Lead at Zeno Group, I took charge of building the core team and successfully led the agency to win five pitches, which served as crucial milestones in establishing and expanding the agency's presence. This achievement highlights my strategic thinking, leadership skills, and ability to drive business growth.

During my tenure as the Digital Marketing and Product Head at Waach, an Asia-based multi-channel network (MCN), I led impactful marketing campaigns and later transitioned to spearheading the development of Waach's video distribution and analytics framework. This dual role allowed me to leverage my expertise in both marketing and product development, contributing to the company's success in a competitive industry.

As the Product Head at Rent a Dress, I played a pivotal role in creating the operations structure, technical backend, and website for the company. Additionally, I was responsible for assembling and managing teams across various disciplines, ensuring efficient operations and the successful execution of projects.

At Mammam Deliveries, I led the revamp of the website and backend system, which subsequently expanded to the development of the iOS and Android applications. Through my product expertise and keen attention to detail, I contributed to enhancing the user experience and overall efficiency of the delivery platform.

Throughout my journey, I have traveled solo throughout Southeast Asia, gaining valuable insights into diverse markets and cultures, which further enriched my ability to adapt and excel in different environments.

I undertook the important task of assembling and managing a technical team to replace remote freelancers. We faced the challenge of addressing the limitations of the existing codebase and worked diligently to fix and enhance it. Recognizing the need for scalability and robustness, I made the strategic decision to embark on a complete codebase rewrite. Unfortunately, due to funding constraints, the project had to be closed down. Nevertheless, I demonstrated strong leadership, technical expertise, and project management skills, achieving significant progress and laying the groundwork for a robust solution. The experience gained will be valuable for future endeavors.

Through this role, I have excelled in developing comprehensive digital strategies for clients, bridging the gap between traditional and digital advertising. I provide valuable insights on utilizing social media and online marketing campaigns across sectors, tailoring them to clients' specific needs. My contributions extend to business strategy and development, fostering growth and partnerships. Managing teams and providing training ensure skilled execution of digital strategies. I have successfully worked with renowned clients such as Shell, Maxis, Malaysia Airlines, DIAGEO, Guinness Anchor Berhad, Unit Inovasi Khas, Padiberas Nasional, and Philips. Through close collaboration and effective execution, I have successfully managed and executed digital strategies tailored to their unique requirements, delivering impactful results and driving their digital presence forward. My expertise encompasses a wide range of digital disciplines, enabling me to provide comprehensive solutions and drive success in the dynamic digital landscape.

During my tenure at this newly formed agency, I excelled in web development and social media, creating impactful online experiences for clients. I also played a key role in business development, identifying growth opportunities and forging partnerships. Notably, I developed tailored communications and social media strategies for renowned clients, enabling effective customer engagement. I managed strategy implementation, including content creation, campaign management, and performance tracking. In Youth & Social Development, I empowered youth through digital platforms, including managing The Weekend Movement. My diverse experiences equip me with a comprehensive skill set to drive impactful results and empower communities.

In my role, I have been responsible for effectively monitoring and identifying suspicious activity on the e-commerce platform, proactively preventing fraud. This involves conducting investigations, verifying customer information and transactions, and implementing robust fraud detection systems and procedures. I analyze data to identify patterns and trends in fraudulent activity, collaborating with cross-functional teams to resolve cases efficiently. I provide regular reports and updates to management, suggesting improvements and staying informed about emerging fraud methods. My dedication to fraud prevention has safeguarded customer trust and protected the business from financial losses.