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About
Brand & Type Designer, Art Director, launched many brands and upgraded a lot of design processes
Writing
Features
This is a collection of works from the variable fonts workshop by ABC Dinamo Typefaces
Work Experience
— Developed 500+ Social Media banners (SMM, email, performance), 10+ presentations, and over 30 Design concepts for brand merchandise (t-shirts, hoodies) for famous companies: Bonduelle, Sber, Yandex, Lexus, and other
— Created over 50 posters for music/exhibition event
— Created 10+ print materials (cafe/bar menus, magazines
— Produced and prepared for press a Stasio Gayvoronski book «Чумной Тбилисский Дневник» (“Plague Tbilisi Diary”) with a total circulation of 1000 copies. The Design process took 2 months. Created a cover for this boo>
— Designed and prepared for printing in 1 month the book by Assa Novikova "TBILISI LOVES YOU" with a total circulation of 200 copies
— Partnered to develop specific customer presentations using Microsoft PowerPoint and Apple Keynote in alignment with cross-functional business partners' goals
— Maintained brand consistency across assets with a Marketing Design system: icons, patterns, illustrations, corporate templates, and typography to improve cohesiveness across marketing, partners, and product team
— Worked closely with the Art Director & Marketing Team to create digital and print assets for the company, and internal partners using Figma, Cinema 4D + Arnold/Redshift, and Adobe App
— Collaborated daily through remote meetings, Jira and Confluence documentation, and workshop facilitation with PMs, Engineers, QA, and the Marketing team
— Optimized graphics production processes for all 3 marketing channels: Performance, SMM, and Email. Created 50+ Design concepts and templates for all these channels. This allowed Designers to create content in half the tim©
— Increased follower growth across a myriad of social media channels, including Telegram (1500+ subs), and Facebook (1500+ subs), through the implementation of effective branding tactics
— In 2 months validated the branding for the Social Media of the agency, including print materials, a custom brand typeface (Cyrillic), and a website using Figma, and Adobe Creative Cloud. This Design allowed the agency to make itself known and attract new client
— Built and implemented 40+ graphic materials for advertising campaigns, which allowed to meet the business goals of the agency's clients in a constantly changing, fast-paced environment
— Designed over 20+ motion graphics videos. In 3 months the agency's Instagram account reached the mark of 3,000 subscribers, most of them from organic traffic
— Single-handedly formed a system where Designers could produce 900+ graphics in 3 days and 20+ landing pages (4 days each), using Sketch, Adobe InDesign/Illustrator/After Effects/Premiere Pro. With this system, clients reached their business goals 3 times faster than expected,
— In 2 weeks, I systematized and prepared all the files to move from Adobe Creative Suite to Figma. Now Designers don't have
to search for files on computers — they see them in Figma. Creating content now takes 10 minutes, not an hour as it used t
— Interacted with Account Managers/Art Director/Copywriters to develop creative concepts and executions and manage multiple projects simultaneously under the pressure of a deadline
— In 2 days developed 5+ Adobe Photoshop/Lightroom presets for photo retouching and editing. This allowed preparing a large amount of content for publication on a daily basis
Volunteering
Sarke / სარკე is a charity documentary movie club in Tbilisi which sends all collected funds goes to @emigration_for_action.
I should create a simple identity with *documentary vibes* with information priority. That's the way I found it.