About
I am a seasoned Product Designer with 7+ years, recently awarded with the ACN award in my current role at Accenture. My work is driven by deep research, innovative materials, AI and creating design systems, notably for Momentum. My expertise spans various ecosystems like web, mobile, tablet, PowerApps, PowerBI, and more, ensuring versatile solutions. I'm passionate about sustainable products and constantly stay updated in this fast-paced field. I'm committed to integrating human physiology into the design process, believing it is crucial for user-centric design. I am also dedicated to advancing AI integration in future product design endeavours.
Contact
Awards
Education
Work Experience
Key contributions to Momentum, a cloud-based SaaS tool
- Enhanced user experience
- Introduced innovative design features
Crucial role in crafting Adaptive Card - Emphasized user-friendly interactions
- Created a visually appealing interface
Expertise applied in branding and design systems - Developed a cohesive product identity for GRP (Cerebrum), an insurance data management tool
Specialized in UI/UX and user research at Imaginea (Pramati)
- Projects: Groupe, ATI, SpotCue
Led internal projects for: - User flow optimization
- Storyboarding
- Brand guideline development
- Worked across tablet, mobile, and web platforms
Diverse and multifaceted role
- Designed visual identity
- Led social media marketing strategies
- Created web UI/graphics
- Developed marketing content for web and social media platforms
Conducted comprehensive data analysis
- Leveraged insights for UI/visual design
Significantly increased website clicks and app downloads - Created layouts and visuals for Mr. Voonik
- Developed creatives and icons for Voonik
- Played a pivotal role in improving the UI of the Mr. Voonik app
Projects
At Momentum, a cloud-based SaaS tool, I am actively engaged in refining the user experience and interaction design.
- The tool is designed to oversee the entire lifecycle of client transformations, from articulating the transformation vision to enabling value through initiative and milestone tracking.
- My role involves innovating to enhance the tool's value proposition and user experience, ensuring clients derive maximum benefit from its capabilities.
- I am concurrently developing a comprehensive design system at the component level, in alignment with Accenture's 1AAA guidelines.
- This design system facilitates consistent and efficient design practices across the Momentum tool, ensuring a unified and user-friendly interface.
- Ultimately, my contributions aim to deliver real-time oversight, insights, and a holistic view of transformations through the Momentum 360-degree Value Meter integration, thereby optimizing the client's experience and transformation outcomes.
At GRP, I spearheaded the development of a comprehensive design system for the Cerebrum sub-brand.
- This system encompassed the creation of a logo, brand identity, theme, color palette, and other elements.
- The primary objective was to provide developers with a unified framework to establish and uphold a consistent identity for the Cerebrum brand.
- The design system was meticulously tailored to accommodate multiple platforms, including PowerBi, Power Apps, React, web applications, and tablet interfaces.
- It played a pivotal role in ensuring visual coherence and reinforcing the brand's presence across diverse digital touchpoints.
- This initiative demonstrated my commitment to enhancing brand consistency and user experience while facilitating efficient development processes.
Played a pivotal role in developing Smartcue, a pandemic-driven solution for traffic management in various public settings.
- Led as a User Interface and User Experience Designer, focusing on optimizing user interactions and visual elements.
- Involved in the entire product development lifecycle, from concept to comprehensive design implementation.
- Applied deep understanding of user needs and design expertise to create an intuitive, user-centric interface.
- Addressed unique pandemic challenges, enhancing efficiency and safety in public venues such as colleges, restaurants, clinics, and hospitals.
In my role at Group.io, I served as the UI designer, overseeing the visual identity and user experience on both mobile and web platforms.
- I was entrusted with the meticulous curation of the user interface to ensure it aligned seamlessly with the brand's identity.
- My focus was on crafting a cohesive and aesthetically pleasing interface that enhanced user engagement.
- I leveraged design principles strategically to create a seamless and visually captivating experience for users across all facets of the Group.io ecosystem.
Key role as a User Interaction and User Experience Designer in the overhaul of a 2005 health tracking portal.
- Responsibilities included refining and modernizing the portal's interface to align with contemporary standards.
- Resulted in a significantly enhanced user experience for platform users.
- Utilized innovative design principles and a profound understanding of user behavior.
- Led the transformation of the portal to exceed modern user expectations.
- Demonstrated a strong commitment to improving usability.
- Delivered an intuitive and efficient digital health-tracking solution.
Diverse and multifaceted role
- Designed visual identity
- Led social media marketing strategies
- Created web UI/graphics
- Developed marketing content for web and social media platforms
Conducted comprehensive data analysis
- Leveraged insights for UI/visual design
- Significantly increased website clicks and app downloads
Created layouts and visuals for Mr. Voonik - Developed creatives and icons for Voonik
Played a pivotal role in improving the UI of the Mr. Voonik app
Side Projects
At Esakti, I contributed to the development of a custom-style fashion product app.
- The app's primary objective was to empower users to place orders tailored to their specific size and fit preferences.
- My role involved various aspects of design, ensuring a user-friendly and efficient experience throughout the order placement process.
- This project emphasized my dedication to enhancing user satisfaction by providing personalized and convenient fashion solutions through the Esakti app.
At Fipola, I assumed the role of a UX and UI designer, spearheading the development of their comprehensive meat-selling platform.
- My responsibilities encompassed designing the user experience and interface for web, tablet, and mobile app versions of the platform.
- I crafted an intuitive and visually appealing user interface to facilitate seamless navigation and enhance the shopping experience for customers.
- Additionally, I played a pivotal role in conceptualizing and implementing a subscription-based model to meet the evolving needs of users.
- This involvement highlighted my commitment to optimizing user interactions and ensuring a smooth transition to subscription-based services, ultimately contributing to the success of the Fipola platform.
At AceAct, an American company specializing in comprehensive statistics for ATP and Grand Slam tennis matches, I led the redesign of their user interface (UI) and user experience (UX).
- The primary objective was to enhance accessibility and user-friendliness for clients and tennis enthusiasts.
- Leveraging design principles and user-centric approaches, I optimized the presentation of in-depth tennis statistics.
- My role involved crafting an intuitive and visually engaging UI that streamlined the access to and interpretation of intricate match data.
- The redesign aimed to provide users with an efficient and enjoyable experience while navigating and analyzing tennis match statistics.
- This initiative underscored my commitment to elevating the quality of user interactions and ensuring the data-rich content was easily digestible and user-friendly.