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Looking for cool projects w/ cool people.
About
Hello, my name in Kevin. A Brooklyn native with a passion for transforming ideas into visually stunning realities. With an extensive background in graphic design, my aim is to seamlessly blend technology and artistry to bring concepts to life.
With a keen eye for detail and a unique artistic flair, I've cultivated a distinctive style that spans across various mediums, including graphic design, illustration and painting.
With a commitment to excellence and a passion for pushing creative boundaries, I continue to make waves in the world of design, leaving an indelible mark on the visual landscape.
Projects
Graphics for the 2024 Montclair Film Festival taking place in Montclair, NJ.
I crafted this logo for a podcast celebrating the boating culture, specifically aimed at enthusiasts of color. The concept was to blend the symbol of the black fist with that of a boat anchor, symbolizing unity and connection within the boating community.
I designed this logo for a marketing agency specializing in assisting higher education institutions. Leveraging analytics for solutions, I integrated graphs and a pie chart to craft the company's distinctive GCM mark.
Illustrative projects for graphic tees.
I spearheaded the design and layout of the Black Rocket Summer Camps brochure at Brookdale Community College, collaborating closely with the client to address key project points. Additionally, I took charge of crafting all visual assets featured in the brochure.
Robert "Kool" Bell, known for his achievements with Kool and the Gang, achieved further success with his exclusive champagne line, Le Kool, and the Grand Cru. When he envisioned introducing his Rosé to the market, Kool aimed for a distinctive bottle that celebrated women worldwide. Approaching this project, my objective was to resonate with women from all walks of life, creating an image that exuded empowerment, allure, and enchantment. The outcome was a self-assured mermaid, now affectionately referred to as "the first lady."
Concept and Development of storylines, branding, universe and character concepts.
Crux's Carbon Blue Steel pans and Air Fryers made a notable entrance, sparking conversations among many. SL USA Productions entrusted me with enhancing the visual appeal of their concepts.
Posters to promote Orange Book Comic's graphic novel ALBATROSS JUNCTION. A futuristic, post apocalyptic story about the world without a sun.
**Cult of Individuality has forged a reputation as the Jeansmith to the misfit, the dreamer, the trail blazer, the contrarian and the upstart. For this project I was asked to come up with marketing and advertising assets to match the spirit of the brand and its collaborators.**
While working at Brookdale College, I spearheaded the school's rebranding initiative. The only ask was to retain the abstract "CCM" in the updated logo while ensuring a "user-friendly" appearance for the new look. I initiated the process by revising the mark and specifying the color palette as the first step. To instill a sense of sophistication across all assets, we opted to incorporate black to set the desired mood. We then collaborated with Splendor Design to establish Brookdale's new graphic guidelines.
I designed the logo for the NY Streets Arena League Football team, incorporating the owner's request for a sewer cap reference in the final design.
I had the privilege of designing the logo for an online blog situated in Brooklyn, NY. This blog focused on exploring new children's books with an emphasis on education and learning.
Page layouts from Sony Magazine, an internal publication distributed to both employees and customers of the Sony Professional division. This division specializes in the production of high-end studio cameras and cutting-edge editing suites.
Pro BMXer Nigel Sylvester frequently hosted events at his streetwear boutique, Format. Among them, Queens Bully stood out, taking place in front of Format in Queens, NY.
The event graphic embodies Nigel's pride in Queens and the resilience required in BMX culture.
Awards
Work Experience
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Provide art direction for print,
videos, and other visual content. -
Generate creative concepts for brand identity projects.
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Create visual assets, including logos,
typography, ads and other design elements. -
Collaborate with cross-functional teams, including
marketing, motion designers, and communication teams. -
Develop visual communication strategies to convey the brand's message effectively.
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Manage multiple projects simultaneously,
ensuring deadlines are met. -
Keep abreast of design trends and incorporate
relevant elements into brand identity work. -
Maintain high standards of design and ensure
all visual materials meet quality expectations.
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Successfully managed the intake of design projects,
ensuring their timely and efficient execution. -
Pitched innovative concepts and ideas for new
marketing initiatives, contributing to the department’s creative direction. -
Supervised and provided art direction to interns
and freelancers, ensuring the quality and consistency of design projects. -
Effectively handled multiple design projects
simultaneously, from concept development to
final print production. -
Managed print runs and conducted thorough quality
checks to maintain high design standards and meet
project goals.
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Art directed a small team of designers and freelancers, ensuring all design projects were consistent with each company’s branding guidelines.
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Successfully pitched final designs to clients,
meeting their expectations and project goals. -
Stayed up-to-date with current design trends and
technology, ensuring the use of the latest tools and techniques. -
Hired and managed freelancers for outsourced projects, providing clear direction and overseeing project progress.
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Conducted quality checks and managed print runs
to maintain high design standards and meet project requirements. -
Collaborated with photographers on photo shoots, contributing to the visual direction and aesthetics
of projects.