• Designed an engaging and visually stunning flip card game, resulting in a 30% increase in the app's user engagement.

• Utilized card sorting and user feedback techniques, resulting in a 25% reduction in UI navigation errors and a 20% increase in task completion rates.

• Conducted extensive research on user preferences and gaming trends and analyzed data from surveys and user reviews.

• Collaborated closely with stakeholders and developers, providing comprehensive design handoff documentation.

• Achieved a captivating visual identity for 9Fiest by meticulously selecting a vibrant color palette that evoked emotions and resonated with the target audience and the brand’s mission.

• Created captivating motion graphics animations that provided users with an immersive experience of the digital art and collectibles world, driving interest and participation in NFT technology.

• Developed an intuitive and aesthetically pleasing user interface that optimized the user experience.

• Established a cohesive and visually appealing brand presence by integrating the carefully selected color palette into the user interface, motion graphics, and marketing materials, reinforcing brand recognition.

• Aligned business objectives with user goals to drive profitability and create compelling user experiences.

• Fostered collaborative relationships with cross-functional teams to effectively translate business requirements into innovative design solutions.

• Conducted comprehensive quantitative and qualitative research to glean valuable insights for design ideation and the development of user personas, ensuring a user-centric UI/UX approach.

• Strategically evaluated top Fintech marketplaces to optimize design concepts and seize potential business opportunities.

• Crafted a sophisticated Fintech product site map and information architecture, prioritizing user needs and addressing pain points.

• Implemented a robust design system and produced high-fidelity prototypes for responsive web and mobile interfaces using Figma.

• Utilizing my strong empathy skills, I actively collaborated with team members, and understood users while leveraging design tools including Figma, Adobe XD, etc to develop information architecture, wireframes, and innovative designs for various digital products.

• Participated in design work reviews, assessing interns' techniques in meeting user experience objectives.

• Demonstrated unwavering dedication to capstone projects, resulting in a 28% increase in team productivity.

• Created high-detailed web banners for project white paper, and motion graphic designs for marketing and advertisement purposes.

• Illustrated design ideas using a mood board, and created easy-to-use, high-fidelity prototypes for GAP’s web application.

• Conducted a comprehensive competitive analysis of the blockchain industry, informing the integration of relevant features to optimize overall functionality.

• Collaborated closely with developers and stakeholders to ensure the successful implementation of UI/UX criteria.

• Clearly conceptualized and communicated brilliant design solutions to the client and demonstrated strong verbal and written communication.

This project involved the conceptualization of a fast and secured crypto exchange app catering to the needs of cryptocurrency users.

Credential ID: l1m3qiahuy

Credential ID: SH-IT-0077614

Credential ID: UC-9826cce0-43e1-415b-8b02-6feb28fc02dc

Credential ID: NLW GAP DHD