Founding Designer @ Shade

DELF B2

Venture Fellow

Behavioral Psychology & Marketing

Designed and strategized launch of 10+ digital products, including Loyalist App, Loyalist Website, Off Menu (e-commerce platform to purchase restaurant merch and CPGs), and Zest (charge card geared towards restaurant rewards)

Spearheaded all social media marketing campaigns, created graphic assets, wrote bimonthly blog, and performed rigorous beta testing to evaluate organic outreach and industry foothold

Head of Product & Design

Founding Designer

Orchestrated firmwide rebrand, UX/UI website overhaul, and logo redesign

Analyzed target market, competitive landscape, and product fit for prospective companies and presented data to executive and development teams to inform final investment decision

Introduced custom internal document database to organize roadmaps and streamline data retrieval

Operations & Product Designer

Launched YES Internship Program, built a network of 125+ startups, and placed 150+ Yale, Harvard, Stanford, and UPenn undergraduates with internships

Drafted product specs, assisted prototyping, and coordinated UX/UI implementation with development team for three websites

Mentored 15 undergraduate designers and led monthly workshops on Figma, Photoshop, Illustrator, and InDesign

Head of Research & Design

Conducted market research, communicating weekly findings to founders, and pitched design directives

Created a variety of cross-media materials, including vector illustrations, UI desktop designs, and social media installations (Instagram, LinkedIn, Facebook)

Product Designer

Led a staff of 10 writers, handled copyediting, and designed all print and digital editions of in InDesign 

Expanded digital publishing efforts to increase readership during the COVID-19 pandemic, sparking a 37% jump in website traffic in 2020

Editor-in-Chief

Piloted research project from the ground up, including research design, data acquisition, statistical analysis, and presentation of results to federal stakeholders and investigative team

Co-authored two peer-reviewed research articles

Karina Minanov

Work Experience

Education

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