• Integrated UI and SEO aligned with market demands, increasing traffic by 21%.

• Improved UX through new language translations and optimized mobile viewing.

• Utilized buyer personas in graphic design, increasing event participation by 27%.

• Built website and online storefronts with SEO techniques, achieving a Click-Through Rate (CTR) of 2.6%, which boosted product sales.

• Performed social media audits to refine post-scheduling and optimize social budget, amplifying social reach by 34%.

• Integrated USPs and targeted content into social graphics for BCHD’s branded events, attracting 100+ participants/event.

• Created marketing collateral, leading to 600+ sales, RL’s largest event in 30 years.

• Redesigned website and refined SEO, skyrocketing site traffic by 82%.

• Organized partnerships to secure funding, allowing for a $25k budget allocation.

• Managed G4T’s creative team and designed social content that achieved 500k+ weekly impressions and a following of 9k within three months.

• Organized partnerships and interviews with news networks, contributing to local legislation and attracting 1.5k+ early vaccine adopters through social media.

• Designed a site that generated revenue for nonprofits through branded merch.

• Accumulated 390k+ monthly impressions through social graphics, collaborating with partners, including Team Liquid, Logitech G, HyperX, and Twitch Student.

• Crafted digital assets that boosted attendance for GG’s eSports, Twitch streams, and LAN events, averaging 2000+ members/year.

• Implemented data-driven design, doubling quarterly attendance and bolstering GG’s membership by 15% by promoting major events that drew in 1k+, e.g. The Nintendo Switch: Together Tour and UCSB x UCLA Summer Splash.

• Enhanced brand visibility by designing essential marketing materials and updating Thai Taste's online presence.

• Optimized daily procedures by analyzing KPIs in Thai Taste's cash reports, saving $2k/month.

• Conducted employee training sessions, focusing on brand values, collaboration with corporate partners, and product knowledge.

I led the design efforts for the Tents for Homeless website at the Center for Human Rights and Constitutional Law. The website serves as a donation and volunteer opportunities platform, showcases partnerships, and provides information while offering a space for unhoused individuals to request tents.

I designed the Project Reunify website for the Center for Human Rights and Constitutional Law. The site offers news, accepts donations, and enables human rights activists to volunteer to monitor all Customs and Border Patrol facilities housing children in the U.S. Additionally, I designed email layouts and social graphics to recruit human rights professionals.

As the Product Marketing Consultant for GWPOP, I played a key role in crafting a visually engaging website that promotes GWPOP's exciting festivals and merch and provides a seamless online store for purchasing our exclusive brand merchandise. I also designed promotional materials for the festival and social graphics advertising GWPOP's puzzles.

In this case study I explain how I revamped their online presence, from designing a user-friendly website to implementing SEO strategies for enhanced visibility and accessibility.

As the web designer for the Maasai United website, I designed a platform to provide vital information and raise awareness about the violence and mass evictions faced by the indigenous Maasai people. The platform also mobilizes global human rights groups to prevent these injustices and accepts donations to support the cause.

I designed the CHAYNGE website to empower immigrant, at-risk, and low-income youth with free arts, cultural programs, and essential services.

I designed social media and email graphics for the launch of Allcove Beach Cities, promoting mental health services to youth in the area. These visuals aimed to raise awareness and encourage access to mental health resources.

Directed a graphic design team to create digital assets and branded merchandise, aiding fundraising efforts and advocating for a health ordinance in unincorporated areas of Santa Barbara to curb COVID-19 transmission.

I produced digital assets to promote the "UCSB x UCLA Summer Splash" event, resulting in a record-breaking attendance of over 1,050 attendees. This collaboration was the cornerstone of a yearly event with nearly a dozen schools that generated significant traction, with over 16,000 members on its Discord server, more than 7,000 followers on Twitch, and over 12,000 followers on Twitter.

I created the website, graphics, and print ads for the 30th Annual Film and Arts Festival, promoting the event and providing essential information. As a result, we received over 50 submissions and welcomed more than 600 attendees.

Organized and spearheaded a successful social mixer event that fostered a sense of community among AGLA students. Took charge of coordinating activities, managing publicity efforts, and handling finances, ensuring a smooth experience for over 60 high school students.

As spec work, I collaborated with a team to create a website showcasing public relations articles for the non-profit organization, Homeboy Industries. Our objective was to capture the authentic voice of the organization and provide informative content related to their work in the community.

As part of my technology management marketing class, I developed a spec work for a marketing plan aimed at supporting Tesla's expansion into a new market. Explore my strategic approach and innovative ideas to drive the brand's growth and success in this new venture.

I produced a three-minute video ad for Ting, showcasing its pay-as-you-use cell phone service. The ad used clear visuals, a compelling voiceover, and powerful music to highlight Ting's flexible payment model. Given the pandemic, I emphasized cost savings while keeping a relatable and entertaining tone.

I crafted a marketing plan for "Syncresis," an alternative to Spotify. My role involved developing a strategy to promote the platform and pitch the idea to our superiors, showcasing our strategic thinking and customer engagement skills.

• Led a class of 20 students aged 5 to 18, facilitating community-building activities for Community Day.

• Supervised and supported kindergarten through 8th-grade children, contributing to curriculum development for the annual event.

• Collaborated in team-based community service projects, assisting organizations such as the Humane Society and cancer awareness organizations.

• Played a crucial role in environmental conservation by cleaning up the Los Angeles River and collecting and removing garbage.

• Contributed to improving the ecosystem in the Los Angeles Metropolitan Area, promoting a happier and healthier environment.

• Volunteered at an elementary school in Boquete, Panama, teaching English to Spanish-speaking K-5 children.

• Received a scholarship to participate in a Spanish immersion program in Panama.

• I attended a Panamanian school while living in a Spanish-speaking household.