Rachel Pierce
Product Designer in NYC, She/Her
About
Design enthusiast passionate about merging the art of creativity with the science of AI innovation, driven by a mission to craft solutions that are inherently human. My approach combines human-centered design principles with cutting-edge AI technology to redefine and elevate user experiences to new heights.
Contact
Work Experience
Konrad is a digital agency and product innovation firm that offers strategy, design, and technology services to ambitious businesses and brands. I've worked with several Fortune 500 clients and many industry disruptors to create a personalized digital solution, custom to their problem space.
Highlights:
- Collaborated with a top-tier consulting firm on a groundbreaking project set to revolutionize AI in the risk intelligence advisory domain.
- Researched and designed an end-to-end journey for patients and medical practitioners in the cardiovascular health space. Designed for a mobile application, EMR software, RFID scanners, analog print materials, and workflow optimization.
- Facilitated design thinking workshops on generative AI as a brainstorming and problem-solving exercise.
- Engaged in several blue-sky projects, envisioning transformative and cutting-edge solutions for the future, potentially on a multi-year horizon.
- Led client calls, presenting design work to stakeholders for feedback and approval
- Created user journeys, user personas, wireframes, design systems, hi-fidelity screens, and interactive prototypes for marketing websites, B2B and B2C products, financial dashboards, mobile apps, and other digital channels.
- Created a data-secure Figma plugin built on OpenAI for internal use to aid in copywriting and hi-fidelity design workflows.
- Established a prototyping library as an internal design resource.
- Led, researched, and created an internal company-wide presentation on how to design a great user experience leveraging AI, facilitating employee education.
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Lead a user and customer research initiative by leveraging both quantitative and qualitative methods, i.e. surveying, interviewing, usability testing, and conducting task analysis of users to improve app onboarding, user retention, and user experience.
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Achieved the company’s business needs and goals of their product launch and scale by integrating user research and an iterative design process of wireframing, designing, and prototyping their website and iOS and Android mobile app resulting in 15% weekly growth in users.
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Excelled in an Agile environment in a multi-disciplinary team to solve complex problems, partnering directly with developers, engineers, and managers through the full product development cycle to increase website visit duration by 45%.
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Established project proposals, timelines, and coordinated client meetings to successfully plan, design, and launch a redesigned Microsoft SharePoint website, adapting to current design and brand standards.
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Delivered a series of 5 HTML newsletters, edited an EEDI Video campaign, and designed 30+ pieces of graphic content and interactive material.
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Collaborated extensively and within tight timelines with project owners, stakeholders, and users to optimize the performance of existing site features by developing information architecture, interaction models, customer flows, prototyping, and creating iterative design solutions.
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Assisted in building content architecture, site maps, wireframes, low-fidelity prototypes, and final deliverables for 20 + SharePoint sites.
Projects
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Overhauled an outdated website for a nonprofit by collaborating with clients to streamline content, making the site mobile responsive and increasing site traffic by over 30%.
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Devised site maps, user flows, navigation, wireframes, and mockups for designs based on stakeholder requests and end-user feedback.
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Designed graphic components, layout, and site identity using WordPress, plug-ins, front-end, and back-end technologies.
Side Projects
In this collaborative patchwork of a publication, Rachel explores the passions, struggles, experiences, and advice collected from designers across diverse stages of their careers as they reflect on their own journeys and relationship with design.
By weaving together their stories with her personal experience, she attempts to understand what it means to become and be a designer. Inspired by the rich depth and breadth of answers from her comprehensive survey, she assembles their responses thematically so that they are accessible to others who may be searching for meaning.
Combining wit and a distinct illustration style, her creative research-based narrative is full of vulnerability, reflections, encouragement, and inspiration that she hopes will motivate its readers to reflect on their own choices and journeys, as it did her.
Exhibitions
"For the first time since design became an undergraduate major, Penn seniors created an in-person exhibition to showcase their final projects, interpreting this year’s theme 'in search of' in a variety of media."
Writing
A final project for my UX class. Thinking about the challenges associated with moving, even before thinking about comparing U-Haul prices — how does one know and feel confident in their decision of picking a new place to live?
I wanted to explore the environmental and economic correlations between trees and property values by zip-code in New York City.