About
Passionate internet nerd and marketer. Serial tinkerer and holistic thinker. Obsessed with delightful UX, impactful products, and getting things right.
Work Experience
Subject Matter Expert for digital advertising. Programmatic and social media ads, including Facebook ad spend over $700k yearly. Client reporting, campaign strategy, budget and performance forecasting, conversion rate optimization.
Marketing analysis, optimization, and reporting for programmatic campaigns in the central region (over $250k in quarterly revenue, exceeded budget goals for first time in 7 years). Joined sales calls as a subject matter expert. Software admin (testing, point of contact).
Lead SEO for app and web, content strategy & editing, conversion rate optimization, and wrote marketing manual. 75% of site traffic from marketing efforts, and increased social by 10x within first year. Reporting and business case documents to investors.
100% client load and retention (not gig work). Technical SEO, marketing consultation, backlinking, and content strategy. Domain valuation.