About
Passionate internet nerd and marketer. Serial tinkerer and holistic thinker. Obsessed with delightful UX, impactful products, and getting things right.
Work Experience
Successfully managed multi-channel ad spend of over $2mil yearly. Responsible for performance reporting, dashboard creation, campaign strategy, budget and performance forecasting, conversion rate optimization. Lead paid media with all-time high client retention rates and revenue.
Subject Matter Expert for digital advertising. Programmatic and social media ads, including Facebook ad spend over $700k yearly. Client reporting, campaign strategy, budget and performance forecasting, conversion rate optimization.
Marketing analysis, optimization, and reporting for programmatic campaigns in the central region (over $250k in quarterly revenue, exceeded budget goals for first time in 7 years). Joined sales calls as a subject matter expert. Software admin (testing, point of contact).
Lead SEO for app and web, content strategy & editing, conversion rate optimization, and wrote marketing manual. 75% of site traffic from marketing efforts, and increased social by 10x within first year. Reporting and business case documents to investors.
100% client load and retention (not gig work). Technical SEO, marketing consultation, backlinking, and content strategy. Domain valuation.