Rebranding Taul Equipment

### Overview

For six years, I designed and scaled creative work for over 40 clients across 80+ clinic locations nationwide, while also managing PRS’s internal design needs. The mission was clear: deliver tailored, high-quality materials that connected with patients and upheld each client's unique brand.

### **The Challenge**

Juggling the roles of an entire creative team meant producing a wide range of materials—business cards, rack cards, campaigns, social media, signage, interior artwork, surgical booklets, and more. Fortunately, the workload lightened in the last two years when an operations assistant stepped in to help by fielding requests.

### **The Solution**

To streamline the process, I created adaptable templates for everything from flyers to social media content. Three years in, I implemented a system to automate business and appointment card orders, which removed a variable that, when at scale, could be cumbersome. With operations assisting with coordination, my focus shifted to refining designs, handling special projects, and addressing internal design needs.

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```

### The Result

The templates and automation became cornerstones of PRS’s client service, ensuring the fast, consistent delivery of quality materials as part of their full-service offering.

### Reflection

Beyond the benefit of increased efficiency, these implementations allowed PRS to provide quality, brand-consistent design materials at scale.

Developing a Design Template Library for PRS

Designing the Summit Experience

Designer & Developer

Uncommon Award

"In recognition of your willingness to go above and beyond in your service to others and your embodiment of the mission, values, and behaviors of Physicians Rehab Solution."

Step 1 of the [AIGA Professional Design Certification](https://www.aiga.org/professional-development/aiga-professional-design-certification/aiga-professional-designer). It is composed of a knowledge/learning assessment covering four areas of focus; Design Foundation, Business Fundamentals of Design, Law for Designers, and Standards of Professional Practice.

These four areas of focus are meant to provide (and assess) designers' knowledge pertaining to the business and professionalism side of design as well as design foundations.

AIGA Professional Foundations Certificate

Local news story about my qualifying for the 119th US Amateur (golf tournament)

US Amateur

Comprehensive rebrand for a regional farm and outdoor recreational equipment company in central Kentucky.

Taul Equipment Rebrand

The PRS Leadership Summit, hosted by Physicians Rehab Solution, gathers around 100 leaders from physical and occupational therapy clinics across the country for a dynamic exchange of ideas, networking, and professional growth.

Event Design

For six years, I designed and scaled creative work for over 40 clients across 80+ PT/OT clinic locations nationwide, merging quality with efficiency.

I developed adaptable templates and automated processes to ensure each client received tailored, high-quality materials that aligned with their brand and supported PRS’s best-in-class service to its physician partners.

Multi-Brand Design System

Sub-branding project that involved a logo design and system for various applications. Maintained consistency with primary branding of its parent company.

Logo & Brand Design

Comprehensive brand development for PT Billing Solution, a company that manages billing services for outpatient physical and occupational rehab clinics. My work for PTBS included logo design, brand identity design, tone of voice, copywriting, and website design/development.

Logo, Brand, & Web Design

Designed, updated, and implemented a brand system that was consistent but flexible to application and medium. Logo design by John Oldham, 2018. Rebrand implemented 2020-2024.

Corporate Brand Design System

Handmade Candles & Vessels

Enjoyed designing a logo and hat for Thorpedo Anna's ownership and team, celebrating their victory of the 150th Kentucky Oaks.

Logo Design for 150th Kentucky Oaks Champion, Thorpedo Anna

Used the tools I knew best to plan aspects of our home remodel project.

Technical Plans for Home Remodel

Logo, Brand, and Web (Squarespace) Design for a friend's short-term rental cleaning and management business. Enjoyed illustrating this logo.

Jimmy Kev Clements

2024