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Jialin (Evelyn) ZHANG
Product Manager in China
Actively looking for product manager career opportunities.
About
Know less, understand more
Projects
2017
An independent, progressive student magazine.
Work Experience
2022 — Now
Beijing
- In Outdoor Cooking new category: investigated potential categories under this scenario, and figured out corresponding market information; designed and launched user survey questionnaires, and completed 8 user interviews. The primary report has been approved by department head.
- In Water Purifier product: sorted out 2022 H1 industry data, conducted competitor analysis, and made their product stations’ mindmap. Wrote 2022 H1 market analysis materials, which helped subsequent products planning.
- In Point Of Use Water Dispenser product: sorted out market data, top product analysis, user demand, etc , determined my own product’s main selling points, and the pre-research materials got approval.
- In Table Top Water Filtration Dispenser product: worked closely with Product Marketing and Sales teams for or making GTM plans. Now the product is listed in top 2 sellers in Tmall and JD. Also combed customer review tags for product performance improvement.
- In Kitchen Robot product: made IMC strategy with Integrated Management Department, and followed up the plan implementation.
2021 — 2021
Shenzhen, Guangdong
- Took on the Online Service platform and Voice of Customers platform, worked with stakeholders for making product roadmap, designing features, and tracking user data. Effectively provided a smooth problem-solving journey for clients and achieved KPI.
- In CX Set Top Box product, conducted competitior analysis, made business model canva, pricing materials and business bidding slides for business development, cooperated with a cross-functional team to deliver the final product. Also played the role of project management in HN project.
- Conducted IoT industry analysis and collected top manufacturers information for high-level strategic decisions, received positive feedbacks from GM.
2020 — 2021
Suzhou, Jiangsu
- In OS Public Opinion System project, responsible for demand analysis, business tags combing and prototype designing.
- In Intelligent Investment product, responsible for market analysis and prototype designing, and drew business bidding slides.
- In NLP Platform product, wrote user manuals and business bidding slides.
2018 — 2018
Shenzhen, Guangdong
- In PA Bank Big Data project, wrote a Competitor Analysis Report. Analyzed customers requests and led team members to design the product; combed thousands of data and integrated them into 34 business tags.
- In PA Securities News Analysis project, communicated with customers for business development, and initiactively classified their feedback for CRM, which supported product iteration.
- Optimized Background Data Calling System initiatively, which improved department working efficiency.
2018 — 2018
Shenzhen, Guangdong
- Led another intern to design the roadshow prototype for an entrepreneurial team, including the background management system and the client side. Achieved a low rework rate, and got positive customer feedback.
- Coordinated 3 CR digitalization projects as the Executive Manager Assistant. Dealt with customer needs analysis, prototype designing, testing, delivery, and writing deliverables. Effectively promoted the project progress.
- In CR Efficiency Big Data Platform, took charge of key work such as assessment ratios formulation and data analysis (with SQL and Excel).
Education
2020 — 2021
Master of Science at The Chinese University of Hong Kong
Shenzhen, Guangdong
Marketing
2015 — 2019
Certifications
2022 — 2023
Google Analytics Individual Qualification from Google
116935858
2019 — 2021
ILETS from British Council
7.5
Contact
LinkedIn