About
I'm a writer and UX specialist who merges strategic storytelling with brand expertise to craft digital tools and experiences that enhance people's lives.
Work Experience
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Led content design for 4 mobile and 3 desktop blockchain payment products, enhancing features and aligning copy with user and business needs.
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Drove strategy and design for 2 major websites from conceptualization to comprehensive sitemaps, wireframes, and persuasive copy creation.
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Developed engaging content for App Store product pages, help documentation, and FAQs elevating product visibility and user engagement.
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Spearheaded brand content style guide, standardizing language across 4 product lines to ensure consistency, accessibility, and UX compliance.
Clients I've worked with
HabitX
- Product designer and UX writer for a mental wellness start-up mobile app.
SkillGigs
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Collaborated with VP of Marketing and designers
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Revamped and wrote end-to-end UI and UX copy and content style guide for a crowdsource marketplace desktop and mobile experience for B2B and B2C audiences based on research and operational needs.
Emi UAE
- Led brand voice and content principles for a beauty eCommerce brand in a cohesive content style guide based on documentation and user research.
The Swarm
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Collaborated with manager and designer as a UX copywriter to refine end-to-end UI and UX copy for SaaS desktop product.
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Established new in-house content style guidelines and revamped message framework.
Covenant
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Led UX writing for onboarding flows and transactional emails for the Fintech mobile app.
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Authored cohesive content style guide with brand voice, tone, grammar, and nomenclature based on user, market, and competitor research.
Alpheraz Studio Website
- Teamed with a UX designer to develop the studio’s landing page with compelling storytelling of values, mission, and services.
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Lead 50+ students through lesson plans and class activities by displaying excellent class management.
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Adapt throughout the lesson to better align with helping students in areas for improvement and observe students’ performance to write accurate records of progress.
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Engage students throughout the lesson by being aware of students’ reactions to various ESL teaching methodologies to ensure a pleasant and productive learning environment.
UX writer for freelance mobile app, writing content and improving user experience for B2B and B2C audiences.
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Maximized customer satisfaction by maintaining a customer-focused mindset through empathy and listening to the customer’s wants and needs.
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Built trust and cultivated client relationships through knowledge of products and services, honesty, being proactive, and collaboration.
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Resolved customer issues quickly and creatively through problem-solving, decision-making, and intrapersonal skills.
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Collected and analyzed customer data to identify potential markets and user pain points based on conducting user interviews, user surveys, and competitive research.
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Lead weekly meetings with stakeholders by creating an organized outline to present research findings.
Projects
Leading UX Content Design for cybersecurity crowdsource platform