A sample of projects I worked on at [Resident Advisor](https://ra.co/).

## Event listings

Boosting conversion rates by 9% through helping users to the right event and reducing overwhelm in the event listings.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2F864ba119-a051-4a49-8be8-010cf1eebb92.mp4?alt=media&token=14227e64-1445-400f-ba82-8c28547697bd","id":"864ba119-a051-4a49-8be8-010cf1eebb92","width":1180,"height":900,"filename":"this weekend export 0.1.mp4","type":"video/mp4","caption":"This weekend feature","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2F35bf132d-9220-4034-8b2c-619085bb6437.png?alt=media&token=87cf7521-e442-487a-b288-a4ac21ecc9ce","id":"35bf132d-9220-4034-8b2c-619085bb6437","width":1181,"height":901,"filename":"iphone 15 saved events.png","type":"image/png","caption":"Saved events (in development)","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2F88e001ce-319b-4f66-b5ff-e0607df5243a.png?alt=media&token=3bcc2168-048a-4345-8e53-ccd678a25ebe","id":"88e001ce-319b-4f66-b5ff-e0607df5243a","width":1181,"height":901,"filename":"iphone 15 date picker mobile.png","type":"image/png","caption":"Date range","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2Fe349be1c-48e1-4026-aa56-67d6524340f4.png?alt=media&token=c00a946e-4edc-4e61-a6ab-ba2bab377619","id":"e349be1c-48e1-4026-aa56-67d6524340f4","width":1181,"height":901,"filename":"iphone 15 multi-select genres.png","type":"image/png","caption":"Multi-select genre","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2F3794e275-c697-4806-bdab-4cc1e7cb2b2d.png?alt=media&token=cf5a0410-9294-42d5-89bc-97b5bacb1729","id":"3794e275-c697-4806-bdab-4cc1e7cb2b2d","width":1181,"height":901,"filename":"iphone 15 multiple filters.png","type":"image/png","caption":"Combined filters & event type","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2Fc31c7dd5-acf4-48da-a7a3-0ffac89c2e4a.png?alt=media&token=d482985d-6844-49a9-9742-4201c1ee4470","id":"c31c7dd5-acf4-48da-a7a3-0ffac89c2e4a","width":1181,"height":901,"filename":"iphone 15 ra picks mobie.png","type":"image/png","caption":"RA Picks tab","border":false}]}
```

## RA Bumps

Taking promoted event listings from zero to one — from validating a new product without developers, to scaling it to self-service and becoming a key new revenue stream.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2F0893ad43-8e64-4982-be9e-1e8a26c93613.mp4?alt=media&token=ef8d40f3-7944-4687-989d-63f24002ef17","id":"0893ad43-8e64-4982-be9e-1e8a26c93613","width":1180,"height":900,"filename":"0.2 - popular.mp4","type":"video/mp4","caption":"Bumps on iOS","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2F4bfc7c4a-803b-4195-adab-4e7c5b855813.mp4?alt=media&token=089aa082-3f84-45e2-ac5c-34eeab1ceaf9","id":"4bfc7c4a-803b-4195-adab-4e7c5b855813","width":1180,"height":900,"filename":"0.2 - regular.mp4","type":"video/mp4","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2F5bb7f216-2468-41b9-8685-b9016461864a.png?alt=media&token=3b3c1a8b-acdd-4737-ac37-377a1367db2a","id":"5bb7f216-2468-41b9-8685-b9016461864a","width":1181,"height":900,"filename":"ra bumps landing alternate.png","type":"image/png","caption":"Landing page design","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2F7dc15934-48f4-4913-8663-70c13baebcca.png?alt=media&token=afbbc2c5-e3ed-4555-a3bf-98b66af8fdb6","id":"7dc15934-48f4-4913-8663-70c13baebcca","width":1181,"height":900,"filename":"create a bump copy.png","type":"image/png","caption":"Integrating into RA Pro and making self-service ","border":false}]}
```

## 

## RA Pro microsite

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2Ff4b92253-fa08-406b-abbc-7e7c01f54667.png?alt=media&token=bf82015c-ba7e-492f-8250-0eb3a30a4c9a","id":"f4b92253-fa08-406b-abbc-7e7c01f54667","width":2880,"height":1642,"filename":"CleanShot 2024-05-24 at 23.33.40@2x.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2Fae0393a2-993b-47ba-8d8d-cf5f19020e52.png?alt=media&token=29a66091-d889-46a5-bc2e-fe5e81562730","id":"ae0393a2-993b-47ba-8d8d-cf5f19020e52","width":2304,"height":1434,"filename":"CleanShot 2024-05-24 at 23.34.58@2x.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2Fc32a7cf1-5b67-4def-94e4-4b813bfd5bed.png?alt=media&token=dabba45b-3ba3-4b95-b1df-c0102dbe20ee","id":"c32a7cf1-5b67-4def-94e4-4b813bfd5bed","width":2290,"height":1428,"filename":"CleanShot 2024-05-24 at 23.34.24@2x.png","type":"image/png","caption":"","border":false}]}
```

## RA Design System

Rebuilding the Sketch UI Kit using Figma's latest features including variables, component properties and updated auto layout to improve design-code alignment and product design and development velocity.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2Fa8a73891-a8de-4558-9cd5-4fb5d9a92863.png?alt=media&token=fd53fa8f-301b-4019-996d-bd8785a0dfc0","id":"a8a73891-a8de-4558-9cd5-4fb5d9a92863","width":1181,"height":901,"filename":"design systme zeroheight home.png","type":"image/png","caption":"","border":false}]}
```

## Local mailer

Redesigning and scaling the weekly newsletter from 10 regions to 50 and 1 to 1.25 million recipients.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fh9zeQhkqVrdRbedgybFEnftjMbe2%2Fra%2F363ebf5f-4d5b-472a-b994-e32b892d803f.png?alt=media&token=3e86cfca-49bd-48e7-9497-c01cf4e92e17","id":"363ebf5f-4d5b-472a-b994-e32b892d803f","width":1181,"height":900,"filename":"local mailer.png","type":"image/png","caption":"","border":false}]}
```

Work

Product Designer

Designing for a digital agency founded in 2001, with clients including UCL, Channel 4, City of London and the National Lottery. I rejoined as Ten4's first Product Designer with a UX focus after a successful student placement.

Contributed across the project lifecycle from pitching and strategy to UX and visual design on a diverse range of projects during my student placement year.

UX Designer

Freelance Web Designer & Developer

UI Designer and Design System owner within the Product Design team. Collaboratively delivering features to Resident Advisor’s 6m+ MAUs using agile methodologies.

UI Designer

Helping deliver the next phase of growth for a $180M series C funded company cards and business spend management platform; backed by the likes of Accel, Citi Ventures and Dawn Capital.

James Norton

2024