James Norton
James Norton

Work

A sample of projects I worked on at Resident Advisor.

Event listings

Boosting conversion rates by 9% through helping users to the right event and reducing overwhelm in the event listings.

This weekend feature
Saved events (in development)
Date range
Multi-select genre
Combined filters & event type
RA Picks tab

RA Bumps

Taking promoted event listings from zero to one — from validating a new product without developers, to scaling it to self-service and becoming a key new revenue stream.

Bumps on iOS
Landing page design
Integrating into RA Pro and making self-service

RA Pro microsite

RA Design System

Rebuilding the Sketch UI Kit using Figma's latest features including variables, component properties and updated auto layout to improve design-code alignment and product design and development velocity.

Local mailer

Redesigning and scaling the weekly newsletter from 10 regions to 50 and 1 to 1.25 million recipients.

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