## Overview

```cv
youtube
{"url":"https://www.youtube.com/watch?v=-6WP5cW4bok","width":200,"height":113,"thumbnail":"https://i.ytimg.com/vi/-6WP5cW4bok/hqdefault.jpg"}
```

Video Studio is a video creation tool available on iOS. Squarespace is known for tasteful website templates that make going from 0 to 1 fast and beautiful. After conversations with customers, their needs, and the market — we focused on extending the tasteful templates that we offer to video. The tool supports our customers “graduating” to more sophisticated videos positioned along a spectrum of effort.

## Roles Held

* Product Manager

* Product Designer

* UX Researcher

## The Ambiguous Beginning

Squarespace acquired a small video company in order to accelerate its offering when it comes to video. But the question was wide open regarding what exactly to do with the company. That's when I was invited by the VP of Design to take point on the acquisition and integrating it into a valuable part of the Squarespace ecosystem.

I started the journey by first auditing the capabilities of the acquired company while also drafting a user research brief to guide the areas I would probe when interviewing Squarespace customers.

*Rest of case study upcoming, email me if you want to learn more sooner: hi@hoydbreton.com*

Squarespace Video Studio

interested in interesting collaborations 🫳🫴✨

Product Designer

Flash Insights

Daily Mix

Squarespace Point of Sale

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Hoyd Breton

2022