## Overview

Video Studio is a video creation tool available on iOS. Squarespace is known for tasteful website templates that make going from 0 to 1 fast and beautiful. After conversations with customers, their needs, and the market — we focused on extending the tasteful templates that we offer to video. The tool supports our customers “graduating” to more sophisticated videos positioned along a spectrum of effort.

## Roles Held

* Product Manager

* Product Designer

* UX Researcher

## The Ambiguous Beginning

Squarespace acquired a small video company in order to accelerate its offering when it comes to video. But the question was wide open regarding what exactly to do with the company. That's when I was invited by the VP of Design to take point on the acquisition and integrating it into a valuable part of the Squarespace ecosystem.

I started the journey by first auditing the capabilities of the acquired company while also drafting a user research brief to guide the areas I would probe when interviewing Squarespace customers.

*Rest of case study upcoming, email me if you want to learn more sooner: hi@hoydbreton.com*

Squarespace Video Studio

Product Designer

Marketing Kit

Flash Insights

Daily Mix

Point of Sale

Templates have been the core expression kits for Squarespace for the 20 plus years it has been around. It was time to make more flexible expression kits and fuse it with AI.

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Hoyd Breton

2022