About
graphic designer | clipart connoisseur | serif sheriff
Work Experience
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Developed and implemented a comprehensive visual identity system that significantly enhanced brand recognition for UWCSEA across various platforms, resulting in increased engagement and positive feedback from stakeholders.
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Spearheaded the creation of visually compelling communication materials, including brochures, posters, and digital assets, which effectively conveyed complex information to diverse audiences, fostering improved understanding and engagement with the school's mission and initiatives.
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Conceptualized and executed innovative event branding strategies, including thematic designs and promotional materials, resulting in heightened excitement and attendance levels at key school events, such as Kishore Mahbubani Speaker Series, Donor Celebration Event and Fund-a-Flight
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Led the transition to digital-first design approaches, optimizing workflows and reducing printing costs while maintaining high-quality standards for online publications, newsletters, and social media content, thus aligning with sustainability goals and technological advancements.
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Collaborated closely with various departments, including marketing, admissions, and academic teams, to ensure cohesive visual messaging and alignment with organizational objectives, fostering a culture of collaboration and creativity within the UWCSEA community.
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Produced monographs for large architecture firms such as Coussée and Goris, DS+R, MVRDV as well as renowned architects including Toshiko Mori.
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Conceptualized and executed a feature issue on Computational Discourses.
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Supported FABRICATE2020, an international peer-reviewed conference on the theme of digital fabrication, as a media partner.
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Researched and reviewed content for monthly features, including proofreading and copy editing.
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Generated organic growth of 20k followers on Instagram through creation and curation of Instagram content
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Planned and executed social media editorial calendar
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Devised A+U’s long-term content development plan
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Designed graphics and layouts for each issue
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Conducted and transcribed interviews
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Developed design iterations and related visuals for clients such as Jewel Coffee (Raffles Place).
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Produced 3D models and renderings for presentations
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Coordinated with manufacturers, designers, and contractors on a wide range of projects.
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Produced furniture and interior finishings with CNC machinery for Recolor SG’s new showroom and office.
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Designed and produced furniture to showcase innovative ways of using laminate products at SingaPlural 2018 at National Design Centre.
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Carried out day-to-day correspondence with partnering consultancies like Straits Construction.
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Conducted site investigations and assisted in writing heritage impact assessments, architectural heritage survey reports and conservation design reports.
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Reviewed and advised on the implications of design changes to conserved buildings.
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Interpreted archival building plans.
Side Projects
Designed a 10-page editorial layout for The Slow Press Vol. 6: Best Before.
What could a foraging Singapore look like? What did a foraging Singapore look like?
By speaking to three foragers - self-taught urban forager Esmonde Luo, Syazwan of Wan's Ubin Journal, and Firdaus from Orang Laut SG - we scrabble to uncover the past, present, and future of foraging in Singapore, a highly-urbanised, densely-populated city state.
Designed a 10-page editorial layout for The Slow Press Vol.5: Bittersweet.
IG posts to promote local and international stockists of The Slow Press magazine and merch.
Promotional IG post for The Slow Press.
Posters and social media posts for a last minute christmas gift flea market.
Education
BSc Architecture and Sustainable Design (magna cum laude)
Features
Created as a way to de‐stress and express their creativity, Grace Hong’s personal artworks are distinguished by the witty and humorous ways in which they present what could come across as rude messages.
The Slow Press recently put out a special edition called By The Moon And The Tides ($28), focusing on prominent foragers in Singapore.
Featuring interviews with self-taught forager Esmonde Luo, Syazwan Majid of Wan’s Ubin Journal and Firdaus Sani of Orang Laut Singapore, the spiral-bound zine spotlights the practice of picking food directly from the natural environment.
Ms Chua says: “We don’t need business opportunities or advertisements, so we can feature more in-between stories. There’re a lot of good reviews and a lot of recipe books, but not enough focus on local businesses and the people who are exploring their own craft or food. This is just a very organic way of exploring how we can appreciate food better.”
Fundamentally contemporary and unashamedly personal, Grace Hong explores the emotional investment in design whilst championing the separation between work and life.
Exhibitions
(Taken from risoartjam.com) This will be the first-ever Riso Art Exhibition in Malaysia, featuring a collection of stunning Riso art prints from all around the world!
Projects
Creating a real archive of fake merchandise from my artwork.