About
👋 Hi, I'm Genie.
Work Experience
- Created visually compelling promotional materials for diverse clients to drive engagement and increase brand awareness
-Designed and built 3 websites using Figma and Wordpress
- Conducted comprehensive website audits to identify areas for improvement
- Successfully managed multiple projects on tight schedules, consistently meeting deadlines while delivering high-quality work
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Spearheaded marketing pipeline development, achieving a 15% reduction in customer acquisition costs
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Orchestrated weekly content plan for Reels and TikTok platforms, boosting brand engagement and audience growth
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Collaborated closely with design team to refine website and app UI
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Conducted extensive research on email newsletter content and design across 35 websites
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Designed 18 HTML mail templates ranging from minimalistic to bold styles
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Developed wireframes and prototypes for SUFFIX's website checklist microsite to ensure smooth user flow
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Collaborated directly with the CEO on 3 projects, contributing innovative ideas and insights
Education
- Activities and societies: Make It Break It Google Ventures Design Sprint with Netwealth and MASS, Industry Consulting Project, Speaker at Netwealth's Lunch and Learn session
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Activities and societies: UW/UX TILE DesignathonActivities and societies: UW/UX TILE Designathon
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Courses cover topics ranging from design and user experience to business and code/computing.