About
Marketing writer turned product designer.
Work Experience
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Helped grow the official Atome Instagram account to over 10,000 followers.
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Using Figma, continuously collaborated with our creatives team to produce a minimum of 11 visually engaging social media posts monthly.
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Developed campaign marketing communications strategy by publishing banners in high-traffic locations in-app.
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Analyzed Facebook and Instagram post performances to strategize and execute content boosting strategy.
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Beyond my usual scope of work, I would also assist the product team with their UX microcopy and research needs to improve user acquisition metrics and/or reduce churn.
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Consistently wrote B2B and B2C content for 10+ industries, including eCommerce, finance, and digital marketing. Content included infographics, blog articles, press releases, and email newsletters.
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Collaborated closely with content strategists and editors to deliver well-written and relevant content to customers of top local and international brands.
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Expanded internal content writing playbook and knowledge base with content writing techniques to help onboard new writers.
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Finished SEO-driven, 500-1,000 word blog articles within an estimated four hours, 1,500-2,000 infographic and in-depth articles in eight hours.
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Conducted 5+ weekly quality assurance checks for link-building articles written by other internal writers.
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Utilized ChatGPT and other AI writing tools to improve productivity and efficiency.
- Consistently wrote articles amounting to 10,000 words every week about lifestyle and relationships.
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Wrote copy for monthly Facebook content for local and international brands from industries such as F&B, automotive, and networking.
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Collaborated with the Accounts and Creatives departments to create promotional material for clients.
Projects
I've realized how important it is to be able to communicate ideas well with other people, especially when you're working together as a team.
It's why the sole purpose of The Freyncis Newsletter is to provide a space for me to articulate my thoughts on different subjects.
Continuously going through #DailyUI Challenges to practice in public and sharpen my UI, UX, and product design skills.
To begin building my product design portfolio, I focused my first case study on a problem that I---and others, I learned---struggled with: Commuting in Metro Manila.
Education
Writing
Thinking through what I think design is.
Side Projects
Volunteering
Worked primarily on designing and ideating posts for the Facebook group to engage members.
Certifications
Learned the basics of the entire user experience design process.