Pennyfeather advances the digital revolution within wealth management through a multi-faceted experience. This project was a crash course in the experience economy, banking, and the future of wealth management (I love this intersection).
Through an iterative process, I designed a visionary wealth management experience that married a community of peers, trusted resources, and relevant financial advice through an elegant physical experience with a delightful digital experience.
For the real life side, we curated a world-wide roster of unique locations—drawing inspiration from Boodle’s, Soho House, and Gringott’s Wizard Bank. These are spaces to connect, to discuss finances, or to simply relax. On the digital side, we designed a mobile-first experience that offers a pared down list of features (checking balances, light trading, transferring funds) that is designed to harness the web of a user’s financial and banking apps in a centralized experience.
