Ferdi

Ferdi

Product Designer in Indonesia, He/him

About

👋 Hey there! Ferdi here.

I'm a Product Designer with a passion for making software less intimidating, more personal, and feels more humane.

Speaking

2022
🇮🇩

I give a talk to upcoming graduate students in Kampus Merdeka on how to create and present your work, and also to bring the personal stories and uniqueness of skills and background as a Product Designer.

Work Experience

2023 — Now
2022 — Now
Indonesia

Last Mile business unit, what I do:
• Spent 40% of my time collaborating with Product, Tech & Ops team on how to optimize and think a new way on doing this logistic thing through digital product

• 30% on feeling lost together with Last-Mile Design team. We even have our own motto: #NyeburAjaDulu

• 20% on trying out new stuffs (process, methods, etc.) that often doesn't make sense, but works (even I am surprised)

• 10% joining a weekly team cadence. Be it learning & sharing, or maybe just goofing around together (they're great ngl)

2021 — 2022
APAC

Bouncing around at Payfazz's products (Neu, Cashfazz) before the company merge with Xfers, becoming Fazz right now.

Spent most of the time here on Fazz Business product, which I worked together with designer, researcher, and PM in refining Fazz business' digital product experience.

Projects:
• Fazz Business - Homepage
• Fazz Business - Earn feature

Originally titled UX Designer at the time, but decide to call myself Product Designer (cause why not?)

2020 — 2021
Indonesia

Play with RRGraph's cat (his name is Welly), collaborate with other designer and internal RRGraph team (Product Owner, Engineer, Marketing) to redesign RRGraph's product. Also conduct design thinking workshop on internal RRGraph team.

Projects:
RRslide.com
• Banana Design System

2019 — 2020
Product Designer at Floater Studio
Indonesia

Learn UX mostly by reading through books and articles, but never had a chance to practice it. End up opening a services with my friends to experience how this UX thingy looks like in practice.

Overall, design B2B and B2C websites for clients (newsletter, blogs, friends products). Also conduct evaluative study such as remote usability and concept testing (if needed) for the design created.

Education

2015 — 2019
Bachelor of Engineering at Brawijaya University
Indonesia

Contact

LinkedIn