Febry is a travel enthusiast with experience in user experience, content strategy, and marketing.
Projects
SportU is a mobile app designed to help users find exercise buddies or teams and participate in team sports and activities.
Whether you’re looking for a casual Pickup Game, a more committed Squad experience, or a 1-on-1 exercise Buddy, SportU can help you connect with like-minded individuals who share your interest in fitness and exercise.
Work Experience
- Works on client sites to provide native-level language reviews on software, website, and documents.
- Articulates clear information about flaws in the product, from linguistic to functional defects.
- Adapts readily to diverse technologies and works in an agile environment, building experience working with Jira and TestRail to perform this role.
- Synthesizes research and turns it into content strategies and recommendations for clients in a B2B setting.
- Works on brand/content audits and competitive analysis.
- Provides help in market research from in-depth interviews to insight writing.
- Helps the team with PowerPoint design and layout.
- Developed a comprehensive campaign for the Seattle Metropolitan Chamber of Commerce, providing visual guidance, messaging ideas, and delivering a compelling presentation deck.
- Crafted persuasive copy and messaging, including the campaign tagline "Get Going with Transit," resulting in successful engagement with the target audience.
- Produced detailed campaign analytics and reports, facilitating data-driven decision-making and optimizing campaign performance.
- Provided valuable recommendations and next-step strategies for a sustainable campaign, ensuring long-term success for the client.
- Achieved cost efficiency, with a cost per ad impression of only half a cent, reaching over 8% of the Seattle Metro area population within the allocated budget of less than $5,000.
- Has published nearly 400 pieces of content.
- Has overseen the publishing of an additional 4,000 pieces and managed over 100 contributors.
- Works to improve content strategies and guidelines for JapanTravel and clients in multiple languages.
- Researches and plans for the JapanTravel content strategy.
- Helped to reach 1.000.000 Facebook followers base.
- Researched, planned, and executed Brodo's owned, earned, and paid content.
- Oversaw all aspects of landing page creation, from copywriting, to UX/UI, to constant Conversion Rate Optimization through data-driven A/B tests.
- Managed four content writer interns.
- Project management of the Brodohood referral program.
- Trained in a 7-week Growth Hacking program by 500 Startups.
This short-term assignment involved traveling around Japan, helping to put less well-known locations on the map. From reporting on interesting and unique locations with minimal internet exposure, to learning to communicate across culture and language differences, the assignment was a perfect opportunity to take new information and learn to provide it in articles that were easily understood, and able to capture the interest of future travelers. During the internship, 23 articles about new destinations around Japan were added to the site.
Check the articles written here febryfawzi.com/2023/03/18/jap…
At the time, Valadoo was the leading travel marketplace website in Indonesia. Responsibilities included the creation of appealing content for their product lineup, as well as various informative articles for their blog.
- Established the brand guidelines and layout for Aha! Aku Tahu Magazine, the first kid's magazine published by Tempo.
- Produced 12 editions of Aha! Aku Tahu Magazine.
- Collaborated with stakeholders to shape product experiences and features.
Education
Certifications
The Facebook Certified Digital Marketing Associate credential is awarded to entry-level digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram and Messenger.