About
Hi there! I’m Marcelo, a senior strategist with over 15 years of experience working in leading tech companies, award-winning agencies, and top consultancies. I combine my past experiences in creative strategy, planning, and storytelling to solve business and brand challenges.
With a major in Social Communication, a minor in Business Management, and an MBA in Digital Transformation, I’ve found my purpose in strategy, helping to scale companies that don’t mess with society and the environment.
I’m based in São Paulo, creating innovation solutions at Oracle.
Projects
Work Experience
Oracle is a leading multinational tech corporation renowned for pioneering database technology, cloud services, and enterprise software serving diverse industries.
As an innovation strategy leader, I drive future sight opportunities across the Latin American region.
• Applied digital transformation strategies to catalyze sales growth for +50 clients spanning various industries.
• Supported a pivotal role in successfully restructuring the Latin America innovation department, enabling others' department mindset, and optimizing collaboration.
• Conducted design sprints with C-level executives, fostering disruption and strategic thinking across Oracle's key accounts.
• Developed proprietary UX and CX methodologies implemented across multiple countries.
• Crafted persuasive value propositions for Oracle products, improving sales team storytelling to better-fit business opportunities.
Achieving exceptional results with integrated solutions in ad campaigns, events, and technology.
Wunderman Thompson stands as a globally recognized powerhouse in marketing, communications, and innovation research. Renowned for its visionary solutions, WT integrates creativity and data-driven insights to transform brands and elevate customer engagement.
• Achieved a historic +10p.p increase in market share for GinoCanesten (Bayer), setting a new industry record.
• Awarded multiple times for impactful campaigns in Cannes Lions, Effie Awards Brazil and Latam, Clio Awards, The One Show Global, and more.
• Strengthened key clients satisfaction by delivering exceptional strategic planning and innovative solutions.
• Developed a team of four strategists, fostering professional growth and achieving outstanding results.
• Focused on clients such as Bayer, Cargill, Grupo NotreDame Intermédica, Shell, Tramontina, Troller, Unilever & Warner Bros films.
Renowned for its creative campaigns that captivate audiences and set industry benchmarks, FCB is one of Brazil's most distinguished and award-winning agencies.
• Supported in shaping the strategy behind one of the year's most acclaimed advertising campaigns.
• Received recognition as the planning professional of the year by agency peers.
• Empowered a team of four strategists, developing their careers and delivering impactful strategies.
• Committed to the communication strategy focused on clients such as Brastemp and Consul (from Whirlpool) and Tegra Incorporadora (formerly Brookfield).
Sapient, from Publicis, merges CX and technology expertise to deliver transformative solutions. With a consultancy approach, Sapient empowers major brands with exceptional customer experiences.
• Guided Bradesco's innovation ecosystem as a strategic consultant, driving initiatives within the InovaBra innovation program.
• Facilitated the founding of the Bradesco/InovaBra Habitat laboratory, one of today's biggest future-coworkings in Brazil.
• Spearheaded the product strategy for Bradesco's digital mobile application focused on UX, UI, and CX.
Volunteering
Education
Certifications
With Mark Pollard & Julian Cole
Recognized by the school as the top of the class