Emi

Emi

Sr. Product Designer in Madrid, Spain, He/Him

About

I help product teams turn complex challenges into simple and engaging solutions for users.

Work Experience

2016 — Now
Sr. Product Designer at Liferay
Madrid, Spain

Design System Team

  • Helped the design system team improve coherence, adoption, and team satisfaction

  • Definition of new patterns and complex components from scratch

  • Construction of a new Figma library with slots, variants, properties, and variables

  • Definition of the foundations, components, patterns, and documentation

  • Main contributor and maintainer of the design libraries used by 35+ designers, 300+ developers, and 5 products from the company

Product Team

  • Design of features: Translations, File Uploader, Image Editor, and SEO & OpenGraph

  • Lead designer for the team dedicated to building the comments feature

  • Participated in a Focus Group with customers to have some feedback about a refactoring proposal.

  • Communication with Product Managers and Developers through agile

2019 — 2020
Sr. Product Designer at WebTools
Madrid, Spain
  • Design of the second version of their product and definition of their visual language

  • Improved the UX thanks to the feedback from UX research and Hotjar analysis

2019 — 2019
Product Designer at Agentero
Spain (Remote)
  • Definition of the visual language of the product with guidance to reproduce

  • Creation of the design system and design libraries with Sketch App, documented using Zeroheight

2017 — 2017
Product Designer at Codice Software
Madrid (Remote)
  • Design of a versioning app for MacOS using the Apple Human Interaction Guidelines

  • Documentation of the design and communication with developers

2016 — 2016
Freelance Product Designer at Bemind
Italy (Remote)
  • Helped the company with the design of a new SAAS e-commerce product named Vidra (by Visa).

  • Definition of colors, styles, and interactions

2015 — 2015
Freelance UI Designer at Filemaker Guru
Italy (Remote)
2013 — 2015
Freelance Web Designer at Epeo
Italy (Remote)
2012 — 2012
Photoshop Specialist at Eko Music Group
Ancona, Italy

Projects

Ongoing
Design Systems Guide at Personal Blog

I'm currently working on a design system guide that I'm sharing with the community.

Education

2024 — 2024
Describing the ROI of Design at Ryan Scott

MBA concepts, frameworks, and strategies for designers to handle conversations with C-level stakeholders, get buy-in, investments, and elevate design inside the company.

2023 — 2023
Design Systems Workshop at Brad Frost

Workshop with the creator of atomic design about all the strategies, workflows, and technologies to define, build, and elevate design systems, applying governance, and increasing adoption.

2023 — 2023
Design Systems & Pattern Libraries at Nielsen Norman Group
2019 — 2019
Data Visualization at Interaction Design Foundation
2006 — 2008
Multimedia Operator at IPC Francesco Podesti
Italy

Practical courses and agency work experience in Photography, Graphic Design, Marketing, Web Design, and Visual Communication.

2003 — 2008
Graphic Designer at IPC Francesco Podesti
Italy

Graphic Design Course of 5 years with fundamentals of Marketing, Visual Communication, Advertising, Information Technology.

Speaking

2023
Introduction to Design Systems at Liferay Community Event
Madrid

Public in presence & streaming talk about design systems. Shared design content with Liferay's community to help our users build design systems from scratch.

2022
Accessibility Matters at Liferay's Design Week
Madrid, Spain

An internal talk about accessibility from the design point of view.

2019
Transitioning from Sketch to Figma at Figma Community
Madrid, Spain

A talk about all the work that was done at Liferay to move from Sketch and restructure the design libraries in Figma.

2018
Building a Figma Library at Dribbble Meetup
Madrid, Spain

Shared knowledge about building design libraries using Figma, with a series of tips to improve the definition of the components.