• Lead and mentor a team of 4 product designers, emphasizing growth, transparency, quality, consistency, and collaboration

• Advocates for design within company leadership

• Aligns with leadership to establish and implement product vision and design strategies in line with business objectives

• Implement and scale human-centered design processes, integrating methodologies for automated solutions

• Oversees all administrative responsibilities including budgeting, hiring, and tool management

• Part of the growth tribe, helping to shape the product vision and product strategy initiatives

• Tackling complex problems spanning multiple users, stakeholders and services

• Collaborating cross-functionally to align product design with business goals

• Mentoring and fostering growth within the design team

• Upholding high standards of design quality and consistency

• Championing user-centric design principles across the organization

• Part of the growth team, designing a new product to expand the company's business portfolio

• Focus on improving customer acquisition through effective product design strategies

• Collaborating in an autonomous product squad with a Product Manager and Engineers

• Applying strong product design skills to create a user-centric experience

• Crafting both back-office and user-facing applications in a SaaS environment

• Skillful utilization of design systems for consistent and efficient workflows

• Ensuring seamless integration of the new product into the existing structure

• Identified and resolved inefficiencies in customer service processes to improve delivery times

• Designed automated solutions that utilized data analysis and problem-solving skills, resulting in a reduction of casualties handled by humans

• Contributed to saving time on deliveries by streamlining back-office operations

• Revamped the feature development process by integrating design practices as the first designer hire

• Orchestrated problem definition, user research, and testing to streamline product development

• Leveraged data-driven insights to make informed decisions that increased product effectiveness

• Designed and developed features for a SaaS platform, drag-and-drop app builder, and end-user mobile application

• Maintained a user-centric focus on both sides of the product, resulting in an exceptional user experience

• Contributed invaluable insights that elevated the product development process.

• Led the development of Free2move's new mobile app for iOS and Android, that transitioned the company from a mobility aggregator to a comprehensive mobility service provider

• Designed user-friendly interfaces that integrated car rental and parking pre-booking features

• Contributed to the successful launch of Free2move's own car sharing service

I started my professional career in advertising, as a strategist, working with consumer goods brands and retailers. In my last years in this role I was focused on improving the e-commerce grocery shopping experience. Through user research and user testing, I could identify and design solutions to address key blockers in the online shopping journey, such as usability issues and lack of product information.