About
I'm Devin, a Colorado-based Digital Marketer and Content Creator with over 5 years of experience across industries. From local restaurants to fashion powerhouses like Nike, adidas, and New Balance at JD Sports, I've crafted content/campaigns that connect with audiences by being both engaging and culturally relevant.
"Devin Seen Trying" is all about turning our mess into a message that inspires—always learning, always growing. Check out my work, and let's create something meaningful together.
Work Experience
Cultural & Social Specialist January 2023 - Present
-
Developed and executed a new social media strategy informed by best practices, user engagement analytics, and SEO metrics, leading to a 35% increase in Instagram and TikTok followings.
-
Coordinated with the brand team to execute disruptive and creative in-store activations for key brand partners (Nike, Adidas & New Balance), enhancing brand energy and customer engagement.
-
Partnered with internal teams to execute and optimize paid media campaigns for brands like Nike, New Balance, and ADIDAS, ensuring maximum performance for our influencer programs and extending brand reach.
-
Managed relationships with external influencers and agencies, streamlining processes for contract deliverables, product seeding, and event invitations.
Brand Development Specialist September 2021 - December 2022
-
Managed development, negotiation, and execution of Go-To-Market campaigns for priority brand partners, optimized budgets to achieve a 10%-20% increase in sell-through and brand awareness while ensuring positive ROI.
-
Drafted strategic briefs to assist brand team members in achieving campaign goals and coordinated cross-functional teams to deliver high-quality seasonal marketing content.
-
Researched consumer-relevant content, trends, and stories to inform the planning and execution of marketing activations that drove strong brand visibility and engagement.
-
Managed the restructure and execution of a multi-channel digital marketing strategy based on best practices, KPIs, and SEO metrics, driving a 15% increase in social following and engagement.
-
Collaborated with various food creators and agencies to implement a strategic influencer marketing campaign leading to an annual increase in brand awareness within our key markets by 10% and all-time performing spikes in our social following.
-
Identified and managed new opportunities for local marketing in-person events to increase brand visibility throughout our key markets throughout the nation.
-
Implemented an updated digital marketing template plan for franchises to support grand openings and digital marketing. Increasing grand opening week traffic by 17% on average.
-
Partnered with Facebook and Yelp brand representatives to improve customer service response time by 75%, driving customer retention and enhancing brand reputation.
-
Compiled social media analytics and KPI’s to direct the brands paid media social strategy and budgeting to improve our tactical approach to drive geo targeted traffic per location.
Projects
Overview:
Objective:
Insights & Results:
Overview: I led content production, creation, and scheduling for JD Sports’ TikTok, driving follower growth from 70k to 100k in one month. By creating culturally relevant content and leveraging viral trends, we boosted engagement and visibility, with a viral video that cemented JD Sports’ presence on TikTok and increased overall platform metrics.
Objective: Grow our TikTok following to 100k by the Summertime (June).
Insights & Results: During this 3 month period, we were able to use our analytics to determine the content that would preform the best consistently and build off of that.
Overview: Collaborated and managed a Juneteenth activation for JD Sports by hosting a live Community Voice's episode with Colorado Buffs' QB, Shedeur Sanders at our Chicago State Street flagship store. Highlighting JD's commitment to supporting communities, announcing our partnership with Sheduer and amplifying across all social channels.
Objective: Commemorate Juneteenth by highlighting JD's commitment to community.
Insights & Results: Shedeur's additional support via IG teasing and collaborative IG post lead to this being the highest performing episode of all time on IG and YouTube. 5k views within 72 hours.
Community Voice's with Shedeur Sanders - LINK
Overview: Tapped into the cultural moment of the 2024 WNBA All-Star Game for JD Sports by seeding All-Star, Allisha Gray, a custom Nike seeding kit with additional posting deliverables to elevate on both social profiles.
Objective: Incorporate JD Sports into the WNBA by partnering with a participating player and showcase her in JD Sports exclusive product during right before the WNBA AS Game.
Insights & Results: Highest performing and engaging post of the month with extra visibility due to additional placements on the Atlanta Dreams IG and the WNBA IG. Collaborative post with her page lead to over 2k engagement and 60k views/impressions.
Unboxing with Allisha Gray - LINK
Pre-Tunnel All-Star Fit - LINK
Overview: (LINK) I led the creation of JD Sports' Women's March Madness NCAA cultural activation on social media. We partnered with CU guard Jaylyn Sherrod ahead of their Sweet 16 game against Iowa. The collaborative Instagram post highlighted her style and game-day prep at JD Sports in Boulder. I managed content creation, production, talent collaboration, and booking for the entire project.
Objective: Tap into the cultural moment of College Basketball's March Madness, through a key player within the tournament.
Insights & Results: One of the top performing post for the month of March on social. 2k engagements and 25k plays in the first 72 hours.
Overview: Utilized JD Sports Community Voice's platform to create a 3-part series during Black History Month to highlight groundbreaking black designers within the footwear space. Leading the charge in hosting, social execution and talent booking.
Objective: Commemorate and celebrate BHM by highlighting groundbreaking black creators in footwear/fashion through a specialized community giveback platform.
Insights & Results: The 3-part series averaged 14.1k plays during the month alongside elevated visibility from guest engagement and sharing.
Bimma Williams - LINK | Yurri Mial - LINK | Jimmy Manley - LINK
Overview: In collaboration with our talent team, we partnered with Victoria Monet by supporting her pre-Grammy events and transportation to the event. Victoria Monet shouted out JD Sports and tagged our handle to her story right before racking up 2 Grammys.
Objective: Participate in the cultural moment of the Grammy's by tapping into the energy of nominated artist, Victoria Monet.